Module 5-Final Project 1 Principles of Management

Assume your company makes Laptop and Computer products. Make a list of all the companies that could be potential customers of your firm. Then identify all the markets from which their demand is derived. What factors might influence the success or failure of your business in these markets?

Review the following hypothetical scenario and answer the following question: We are increasingly concerned about Over-the-Top programming. With HBO and Showtime offering their programming directly to consumers and some sports networks (e.g., NFL and MLB) considering the same, we are concerned that we might lose subscribers. We need to know how losing subscribers would affect existing networks and whether it might impact their decision to market directly to consumers. It would assist us if you would identify whether there are any network effects in the decisions of cable customers to “cut the cord” and networks to provide OTT programming. If more networks sell directly to consumers, how will this affect the demand for our cable television services? Also, will it impact the decision made by other networks. Finally, are there any strategic moves that we should be making to counteract this trend?

Screen the proposed solution from a certain market problem in terms of viability and profitability. Explain why you have chosen the particular proposed solution.

Analyse the Current  Marketing Environment for Small Scale Hotel Business which is planned to restarts its Business after this Pandemic Situation.

As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong.  Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and

In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?

What type of leisure air travel will rebound first after an economic crisis like the Covid-19 pandemic?   1)  Long-haul flights   2)  Short-haul flights   3)  Charters   4)  General Aviation

Craftomanias is facing strong competition in the retail stationery market. ManiCrafts, a new discount craft-store chain, is opening stores in many of Craftomanias’ market areas.  Craftomanias has been a leader in the craft supply marketplace due to the company’s superior customer service provided by a well-trained and compensated retail staff that are experts in crafts. Customers have enjoyed the opportunity to gain advice and ideas from the company’s talented workers over the years, and customers are loyal to the committed staff. However, the new discount chain is drawing away customers by recruiting experienced staff from Craftomanias. Adding experienced staff to the lower prices at ManiCrafts is quickly drawing business away from Craftomanias, and company executives are concerned. The sudden employee attrition at Craftomanias is a top priority for the new Director of Human Resources Elizabeth Groovy (Lizzy). Her initial evaluation of the situation suggests that the company needs to…

Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service

This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?

Could you possibly have a market without a place? Could the word “market” also refer to a person?

If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?

FAST PLZ 1-What type of business is owned and funded by a single person who may or may not be involved in managing their own business?   Sole proprietorship Partnerships Corporations Limited liability companies

Explain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.

Diversification Strategies – Target Corporation Compare and contrast the different diversification strategies being used by Target Corporation and competitors within the discount variety retail industry  Recommend a diversification strategy that best fits the discount variety retail industry

What aspect of e-commerce will continue growing in importance to both businesses and consumers? customer focus groups, personal selling, cybersecurity, alternative currencies

Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creams and milk shakes. Which type of retailers are the Ice Shack ice cream stores? chain stores wholesaler contractual systems O B2B format retailer online independent retailers product sale format franchises O O O O

Consider the following picture and information from the Unilever website and answer the questions that follow. RAJAH - More mmm for your money. South African homes have been covered with the delicious smell of Rajah Curry Powder for many years. You know that it is Rajah’s aroma that tells you that you’re using quality curry powder, that is the best for your family and for your pocket. We all know it makes us proud to have our family love the food we make. Rajah has that special flavour and aroma that gives you and your family .... More mmm for your money! Did you know? It is a brand considered as a traditional cooking aid in the pot, an essential to any sishebo for adding taste, colour and aroma.   Key facts• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is he…

less profitable customers become more profitable when switched to ABC.  Explain how this possibly occurred

Suppose you plan to start your own enterprise to manufacture a shawl quite different from existing kasmir shawls available in the local market. Give a complete account on target market, pricing strategy , channels of distribution. Give your justifications for all these decisions

Market share is “an indicator of how well a firm is doing against its competitors.Competition is a situation in the business environment where several businesses with more or less the same products / services compete for the support of the same consumers or customer segments. The development of competition is one of the main reasons that has resulted in the development and evolvement of the field of marketing. As the world grows smaller, more businesses are established and consequently spread themselves to all parts of the world, creating an even greater challenge for the art and science of marketing and its stakeholders.Using the above statement as your basis, and a company of your choice as an example, critically discuss why it is important that marketers study the business environment within which they operate, including their competitors.

What key factors affect the demand for Red Baron frozen cheese pizzas?

How does the price of the whole wheat pasta compare to the prices of similar products in the category?