Sample Milestone One Overview of Two Sport Organizations
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SPT565
Sample Milestones One
First Topic: Brining NBA Games to Slovenia
A.
Mission Statement
The NBA has a simple mission statement of “inspiring and connecting people everywhere
through the power of basketball” (
Our Mission and Values – NBA Careers
, 2022). The league expands on that statement further, highlighting the importance of and focus on the globalization of the sport by emphasizing that as part of the NBA’s mission, we export games and content to fans in more than 200 countries and territories and in more than 50 languages. There are no limits to the places where people play and watch basketball, so there are no limits to the places where people want to engage with the NBA. (
Our Mission and Values – NBA Careers
, 2022)
The league also believes that by bringing the game of basketball around the world, they can connect people of different cultures, develop dialogue on important issues across the globe, build
up and enhance communities, and assist in people communicating and understanding others from
various countries and cultures. The NBA has been exploring and expanding to the international market since 1978, when
the Washington Bullets traveled to Tel Aviv, Israel to play an exhibition game with an Israeli squad. The first preseason game between two NBA teams held outside of the United States occurred in 1984, with the Phoenix Suns defeating the New Jersey Nets in Milan, Italy, and the first international regular season game was on November 2, 1990 between the Suns and the Utah Jazz in Tokyo, Japan. There have been 15 countries that have held preseason NBA contests, and
2
four countries (Japan, Mexico, England, and France) have hosted a regular season game, with the
last being in Paris, France on January 19, 2023. B.
Current State
The international influence of the NBA can be seen on its rosters, as at the beginning of the current 2022-23 season, all 30 NBA teams had at least one player from outside of the U.S. In
total, 120 players from 40 countries were on the opening-night rosters, with Canada leading the way with 22 NBA players from “north of the border”. Many of the international players have come from two NBA-led global initiatives, Basketball Without Borders (BWB) and NBA Global Academy. Both were established to bring together elite players from outside the U.S. to learn the
game from top coaches and to compete against other highly skilled prospects. There were 14 international All-Stars at the start of the current NBA season, with the last four NBA MVPs residing outside of the U.S. – Giannis Antetokounmpo from Greece and Nikola Jokic from Serbia. The presumed next MVP, Joel Embiid from Cameroon, is one of 38 current players who participated in a BWB program prior to their NBA careers.
Basketball has truly become a global sport, with several countries outside of the U.S. contending for and winning international titles such as the FIBA World Cup and Olympic medals. Long gone are the days when the U.S. would dominate international events, showcasing
their talent in All-Star rosters known as “Dream Teams” to blow out lesser opponents. In fact, for the first time in 12 years, the United States fell out of the top spot in the world rankings in 2022, being surpassed by Spain, who won the 2019 World Cup and the European title in 2022. Europe has become a powerhouse in the international game, with seven of the top 10 countries in
the men’s rankings residing across the Atlantic Ocean.
3
C. Goal
One of the emerging locations for basketball in Europe is Slovenia, who placed fourth in their first Olympic appearance in Tokyo at the 2020 Summer Games and is currently ranked seventh in the world. There were three Slovenian players on an opening roster in 2022 – Goran Dragic of the Chicago Bulls, Vlatko Cancar of the Denver Nuggets, and Luka Doncic of the Dallas Mavericks. Doncic has been a perennial All-Star and MVP candidate since arriving in the
NBA four years ago, making the All-NBA team in each of his first three seasons in Dallas. He is one of the most recognizable players in the league, and a bonafide superstar at just 24 years old, and led his home country to their first-ever Olympic appearance in 2021. The Mavericks recently held a Slovenia Night during the final home game of the 2022-23 season, showcasing and embracing the culture and heritage of its biggest star, and allowed Doncic to play even though they were outside of the playoffs and resting the remainder of their starting lineup at the conclusion of the year.
My proposal would be to bring the NBA to Slovenia to continue to develop a relationship
between the league and that area of the world. Prior to the pandemic, the NBA was actively pursuing new locations and territories to bring games and players to, which would coincide with their mission to connect and inspire people everywhere through the sport. Basketball is clearly booming in Slovenia, judging by its recent status as a top 10 nation in the world rankings, and with their recent run to the medal rounds at the Olympics. Bringing some of the best players in the world to a smaller country like Slovenia could bring a boost to their economy and lead to the next wave of NBA stars who are likely already motivated by the success of Doncic. This could also lead to camps being developed in the country and more opportunities for both current and future players to learn from top coaching and face prospects from other parts of the world. There
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