Simternship Round 2

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School

Utah Valley University *

*We aren’t endorsed by this school

Course

3600

Subject

Business

Date

Apr 3, 2024

Type

docx

Pages

4

Uploaded by DoctorSnowRabbit23

Report
page 1 of 4 Stukent Simulation Round 2 Worksheet Name: Reed Knecht Student ID: 10836048 In Round 2, you are asked to create a positioning statement, select a tote, and determine its retail price based on the data from the market research conducted in Round 1. Part I: Please document your decision in the simulation and provide your rationale. Note: Please refer to the data/number (from which report/survey question) or other simulation information to support your claims under the rationale column. Your Decision Rationale Positioning Paste your positioning statement here: This tote is perfect for   30-39- year-old moms who are interested in shopping and family activities. It's   fashionable and functional, making it ideal for staying on trend and keeping organized.  Product Selection Paste ALL the info of your selected product here: Color(s): Black Size: 16x18 Material(s): Faux Leather Cost per Unit: $33 Consumer Testing Feedback - I love the contrasting color on the handles. Plenty of space to hold the essentials. The neutral color goes
page 2 of 4 with everything! Pricing Paste the price of your product here: 129 Part II: Please provide two screenshots below after the simulation is run. Screenshot 1: Total Revenue of the Product in Q1 (i.e., the 2 nd block on the result page)
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