5-1 MILESTONE TWO EXTERNAL ENVIRONMENT ANALYSIS
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Southern New Hampshire University
MBA-540: Org Strategy in Global Env
Dr. Robert W. Robertson
December 10, 2022
Toyota Motor Corporation
TOYOTA’S COMPETITORS
Employees:
157,000 people
Locations:
6 Continents
Operations:
22 time zones
Top Selling Brands: Chevrolet Suburban, GMC Yukon XL, GMC Acadia, GCM Sierra, GMC Savana. The companies top selling brands are in the crossover or truck category. Founded in 1908: to consolidate Buick, Oldsmobile, Cadillac, Pontiac, Ewing, Marquette, Reliance and Rapid trucks (Encyclopedia Britannica, inc., n.d.). Headquarters:
Detroit, Michigan
Areas Of Involvement: automobile, automotive industry, truck, manufacturing
Ford Motor
Founded:
June 16,1903 Top Selling Models:
by Heny Ford
Ford F-Series, Ford Escort, Ford Model T
Ford Fiesta, Ford Focus, Ford Mustang
Headquarters:
Dearborn, MI
Operations:
North America and 125 Areas of Involvement: automobile, countries around the world. Automotive industry, truck, Fordism, Model T
Employees: 183,000
Locations:
65 manufacturing plants
(Encyclopedia Britannica, inc., n.d.). General Motors Company
GM / General Motors Corporation
TOYOTA’S COMPETITIVE ADVANTAGE
REPUTABLE BRAND
•
Quality: Reliability, safety, gas mileage, longevity, and affordable
•
Brand recognition: Toyota Corolla, Toyota Tacoma
•
Lifespan: The average lifespan of a Toyota vehicle is between 15-20 years, some models last as-long-as 25 years without major issues. A 30-year lifespan is not unheard of in the Toyota brand family. •
Reliability:
The average Toyota engine will run about 10-15 years or an average of 150,000 – 200,000 miles over the lifetime of the vehicle (
What makes Toyota so unique
, 2022).
INNOVATION
•
3D Simulation
•
Adaptive Robots
•
Autonomous mobile robots
•
Carbon footprint reduction
•
Cybersecurity
•
Electrification and battery manufacturing
•
Employee training and safety.
(
Toyota Ventures opens 2022, 2022).
NETWORK / NET WORTH
•
Toyota has 59 Corporate headquarters and office locations around the globe. •
21 Toyota Models
•
71 Toyota Dealerships nationwide.
•
Net Worth:
$236 Billion
•
Employees:
376,971
•
Capital (as of March 31, 2022): 635 billion yen
PORTER’S FIVE FORCES
1.
Competitive Rivalry
2.
Buyer Power
3.
Supplier Power
4.
Threat of New Entrants
5.
Threats of Substitutes
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