Module 5 Discussion

3) Market background: there are thousands of variously sized game developers.  They are the creative drivers for making games.  Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game.  Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers.  Gaming occurs across various platforms, from consoles, PCs, and handheld devices.  Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.

How many times have you left a website or app because of the hassle of setting up a login account or because you forgot your username or password for one you had already set up? If you are like the 90 percent of users bothered by having to log in, you probably just leave the site and never return. Social networks are helping with that problem by offering social logins on third-party sites and applications. With more than 1.6 billion monthly active users, 1.44 billion of whom are monthly mobile users, Facebook is the largest social network. The company is using that power to become even more valuable to both users and businesses. Facebook Login allows website visitors and app users to use their Facebook login credentials to log in to other sites and apps instead of establishing a separate login for each one. Google+, Twitter, LinkedIn, and other social networks also offer social login capabilities, but Facebook is the leader, powering more than half of all social logins online and more…

As we would expect, the streaming industry growth was rapid during the global pandemic. Recent press shows that post-pandemic, Disney+ has slowed growth, and Netflix subscriptions have declined in UCAN. Where are the growth opportunities for both Netflix and Disney? Are there other opportunities for revenue stream and monetization for these entertainment giants?

Hi. Do this make sense regarding  How did the Ananos family decide to make and market Kola Real? What business strategy did this start-up company adopt? Was it successful? Explain. What motivated Kola Real to expand into Mexico? Who are its major competitors? How have those competitors been affected by Kola Real? Why could competition hurt the profitability of Pepsi and Coca-Cola even if the two companies were able to maintain their market share? Compare and contrast Kola Real's distribution strategy, advertising, and its relationship with retailers as compared to Pepsi and Coca-Cola. How is Kola Real's brand image perceived in comparison with Pepsi and Coke? Sometimes companies face barriers to entry in marketing and manufacturing a product. Why was the use of glass bottles a significant barrier to entry? How can exclusive contracts with distributors act as a barrier to entry? Are there any other barriers to entry illustrated in the article? How did Kola Real benefit when some of the…

What event convinced Netflix to switch to a cloud-based service?

Amazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets,   their unique value is in those markets—why they win with customers;   what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and   what makes it hard for competitors to imitate their offerings.

What does Cook’s new “Made in America” strategy mean for both Apple and Foxconn?

Why do you think Disney moved from offering one service to Premier Access? Defend your answer. What are the key components of creating a new framework for Interflix to launch a new service? What can Interflix learn from Disney’s Premier Access launch? Analyze the pros and cons as well as the unintended consequences.

What are the benefits of Amazon’s market share first, profits later model? What are the drawbacks? In light of these factors, did it make a wise decision to acquire Whole Foods Market when it did?

What are the 3 underlying problems with Playboy?  Please justify your assertion(s).?   Contrast this with the biggest advantages of this firm.  How do they interplay?

Analyze the industry Nike competes in using Porter's 5-Forces framework. Clearly define the industry that Nike operates in. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force.  Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale.

By how much did Netflix raise its prices in early 2019? How is Netflix justifying its price increase to customers? At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase? In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?

What is the Marketing of Alibaba Group: The Rise of Platform Giant?

Discuss the future growth strategy for Converse. Do you think current strategies adopted by Converse, including innovative marketing and product redesign, can sustain its growth? Why or why not? Please no plagiarism.

Give me 10 opportunities regarding Alibaba Group: The Rise of a Platform Giant based on PESTLE Analysis?

Why are that investors are very positive about Tesla? What market challenges does Tesla face as it continues to grow?

Using the case above, you are required to conduct additional research and write an essay discussingElectronic Commerce (e-commerce) in the time of Covid-19.Your answer must include the following sections:1. Introduction2. Discussion:i. Discuss the concept of e-commerce.ii. Analyse the expansion of e-commerce during covid19 (at least three key points).iii. Do you think businesses should grow eCommerce even after the pandemic?a. Support your stance with at least three well-researched arguments.iv. Some businesses do wish to implement e-commerce, especially during this time of COVID19Pandemic, but they worry about security issues. Advise on the security threats (at least threekey points) that businesses and customers worry about and provide measures (at least threekey points) organisations can take to manage these threats. (at least two key points)3. ConclusionIn conclusion, look at the major role played by e-commerce during Covid19 and advise on theeffectiveness of e-commerce during this…

5. Blockbuster - Before the advent of digital streaming, video rental stores were the place to go when you fancied a night-in watching a movie or box set. This was a new phenomenon in the 1980s as more and more people purchased home VHS players. By the time the first Blockbuster store opened in Dallas in 1985, the video rental industry was taking shape - helping to create a huge new income stream for film distributors. Over the years, Blockbuster became the industry leader, growing in size to have over 9,000 stores around the world and revenues of $5.9 billion at its peak in 2004. In the UK, it had over 4,000 stores and its blue and yellow signage was familiar sight on the high street. At the turn of the century, Blockbuster still dominated the video and DVD rental market. However, internet speeds were improving. This carried the potential to radically alter how we consume all forms of media. The idea of streaming a feature-length movie online was now a reality. Some had this…

Tesla's stock price has been rapidly increasing (https://finance.yahoo.com/quote/TSLA/).   Analyze their consumer markets, business markets, and global markets to discuss the following topics.  Why do you think that investors are very positive about Tesla? What market challenges does Tesla face as it continues to grow?

In 2013, chat app Mxit a South African social networking platform reported that its monthly active user base was 7.5 million – but this figure dropped to just 1.2 million monthly active users in July 2015. In October 2015, Mxit announced that it was finally shutting down its corporate operations but would still leave the app available for download and use. Yet, a year later in October 2016, the app users couldn’t send and receive anymore. The start-up was founded in 2004. Mxit rode the instant messaging wave before the likes of BlackBerry Messenger and WhatsApp took off with the advent of smartphones and was a popular app of choice among South African teens and twenty-somethings when it entered the pre￾smartphone era in 2005. In 2012, it acquired Motribe - a platform that allowed anyone, anywhere to build, manage and generate revenue from their own social mobile website. 1.When Mxit first launched, they planned to be one of the biggest innovative organisation in the…

Explain how the decision to adopt AWS cloud from Sunlife could support its digital strategy?https://www.itbusiness.ca/news/sun-life-chooses-aws-as-its-cloud-tech-provider/119336Article talking about Sunlife choosing AWS cloudhttps://smith.queensu.ca/_templates/documents/it-forum/digital-strategy.pdfUnder the headline "Supporting Digital Strategy", could find information to help

Why are AMC movie theathers in the decline phase. Provide an industry Life Cycle analysis. Explain how the life cycle forces influenced competition at each stage of the life cycle.

What are some advantages of Walmart purchasing established web businesses? What impact is Walmart acquisition of nontraditional resellers likely to have on the shopping habits a Walmarts customers? How will the aggressive he Cameron's plan implemented by Walmart affect operations at his retail locations?

What are Disney's main products and services?  How do they sell their top products and services? How do foreigners and outsiders perceive Disney?   What went wrong in Disney Paris, and what could be done to imrove it?

How has a market orientation contributed to Apple's success? Describe how Apple embraces the marketing concept. How would you describe Apple's strategy in the highly competitive consumer electronics industry?

Provide an analysis of Netflix’s introduction into the streaming world, its development, competitors, its success story, and challenges/risks that may encumber their organization’s progress to compete effectively on a global scale. In detail, discuss Netflix’s Digital Marketing Strategy. Describe Four (4) significant ways they use these strategies effectively. In what ways could have their marketing strategy been ineffective? What marketing analytical valuecreation model can a Marketing Analytics Strategist propose to aid Netflix, in maintaininga superior competitive advantage in the screeming business? Why? In detail, explain the various ways Netflix was able to achieve a customer centric and data driven approach throughout their progression in their industry

A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business - can you help them decide? Excerpts from the Manager's Meeting Britney: Thanks everyone for coming to the meeting. As you know, the company has been considering international expansion and I would just like to gather your thoughts. Eddie: I think it's a bit early for us. There are plenty of growth opportunities throughout the country for new store locations. There are plenty of large coastal towns and not to mention potential opportunities in major interstate cities. Anna: Yes, we've got plenty of choices, but what's the best opportunity for the future? The Asian markets are starting to grow strongly and many companies are looking to enter them, I don't think we can afford to be a late entrant.

Please read the article below and answer the following questions from the article as well as course materials and examples.   “UAE tech firm eyes Moroccan expansion after acquisition” Arabian Business, March 20, 2015   Careem Networks, a UAE-based app and web-based chauffeur-driven car booking service, has announced that it will soon enter the Moroccan market after acquiring a local company.   Careen, which serves 14 cities across the Middle East, will expand into Rabat and Casablanca initially, with Marrakech being added in the future, the company said in a statement.   The expansion comes after Careen acquired Morocco-based car booking service Taxiii's assets, bringing its founder, Yassir el Ismaili el Idrissi and all other staff onboard.   Careem was founded in Dubai in 2012, and now operates in Abu Dhabi, Bahrain, Beirut, Cairo, Dammam, Dhahran, Doha, Dubai, Jeddah, Karachi, Khobar, Kuwait, Lahore and Riyadh.   The new service, called Careem Morocco, will be the largest aggregator…

Who is winning the coffee war Starbucks or Dunkin’ Donuts and why? Explain which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for two firms in the future? Why? What new marketing concept will “you” implement towards market penetration if given the opportunity?

How can Youtube's BLS be used to position itself relative to the five forces of competition in a way that helps the firm earn above average returns?

What business model is Tesla pursuing? How is Tesla's business model different from traditional car manufacturers?