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4-3 Short Paper 1
Alandrea Whitaker
OL 442 4-2 Short Paper: Case Study: Recruiting at Kia
Southern New Hampshire University
July 18, 2023
4-3 Short Paper 2
Employing a large number of new workers requires strategic recruiting planning and operational efforts. In the case of Kia Motors America, the following aspects are crucial to follow
in the process. To handle a substantial influx of applicants, strategic planning is required to allocate sufficient resources, including HR staff, technology infrastructure, and physical facilities. Adequate staffing ensures effective screening, interviewing, and selection processes. Large-scale recruitment demands a comprehensive approach by utilizing targeted recruitment channels. Kia utilized a broad range of sources, including colleges, churches, radio, television, and online platforms, to reach potential candidates. Identifying and leveraging relevant regional and area sources can attract a diverse pool of applicants. Also, implementing an online-only application process streamlines the recruitment process for both applicants and HR staff. Kia established a dedicated website to receive applications, allowing for efficient screening and identification of qualified candidates. Collaborating and partnering with agencies like the Georgia Department of Labor enabled Kia to leverage additional resources and support. For instance, making computers available at local locations ensured that applicants without home-
based internet access could still apply. As a recruiter who works for a large global organization I can relate to these processes and practices. The candidate experience is the most important factor. “Unfortunately, when looking to hire employees, hiring managers at enterprise-level organizations sometimes forget that candidates are real people and not just names on a resume (Newsome, 2019). Having an recruiting process that is expedient and clear is key.
In smaller firms, certain aspects of recruiting may differ due to resource limitations and organizational size. Smaller firms may have fewer HR staff members and a narrower budget for recruitment activities. As a result, they may need to prioritize and focus on cost-effective strategies, such as targeted local advertising, referrals, and leveraging professional networks.
4-3 Short Paper 3
Making the company desirable is important for smaller firms because of limited resources. “Whether they’re job seekers who come to you on their own or are candidates that you sourced and are trying to recruit, it’s imperative to make both the position and your company desirable (Newsome, 2019). Smaller firms may concentrate their recruitment efforts within their immediate geographic vicinity, tapping into the local talent pool. This approach can foster a sense of community and enhance connections with potential candidates. Also, with a smaller volume of applicants, smaller firms may have less need for sophisticated applicant tracking systems or recruiting software. They can rely on manual processes, such as resume screening and
face-to-face interviews, to assess candidate qualifications.
The internet has transformed recruiting efforts across employers of different sizes. Some of the key implications are widening reach, efficiency and cost-effectiveness, enhanced employer
branding, and remote work opportunities. Online platforms enable employers to extend their reach beyond traditional channels, attracting candidates from diverse geographical locations. Smaller firms can tap into online job boards, professional networking sites, and social media platforms to target specific talent pools and reach a broader audience. Internet-based recruitment offers significant cost and time savings. Employers can leverage online application systems, resume databases, and video interviews to streamline the screening and selection processes. This efficiency is particularly valuable for smaller firms with limited resources. Companies of all sizes can utilize websites and social media platforms to showcase their employer brand and corporate culture. Online platforms provide an opportunity to highlight unique selling points and engage with candidates, regardless of geographic constraints. The Internet has facilitated the rise of remote work options. Employers, including smaller firms, can now tap into a global talent
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