420 WORKSHEET

Q4: What key factors underlying the success of a direct mail campaign?

A marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of  adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%.  You should construct fill out a contingency table for this information.  You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

dvertising campaigns follow the _____.   Question 26 options:   a)  ​BCG matrix   b)  ​SWOT matrix   c)  ​IMC model   d)  ​AIDA model

no handwritten notes!

Describe the benefits of an organization using social media to help create a target marketing strategy. More than one answer may be correct. Check All That Apply Social media provides companies with a rich collection of user data and personalized content. Social media provides companies with analytics tools to identity top consumers. Social media, as part of a target marketing strategy, often results in sales increases. Social media provides guidance on creating a target marketing strategy.

Exploring Paid or Sponsored Placement Online Advertising   1. Use a search engine to find the online advertising webpages on the following websites:   Google AdWords Bing Ads Facebook 2. You want to explore using online promotion for the Fit4U website. Determine the types of promotions you want to use and what budget you might need.   3. Use your research to make a recommendation based on price, services offered, and other significant program features.

Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.

In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening)  Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.

Assume that you are an Account Executive for a digital marketing agency.  create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below: Roots — Launch a new on-line customizable winter T-shirt to your summer customers. Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line.  Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan.   1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?

Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development   Product development   Business analysis   Idea screening   Test marketing   Product launch   Idea generation     Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers   Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better   Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app   Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app   Creating a prototype of the smartphone app   Using Twitter to ask followers what prices they are willing to pay for smartphone apps   Developing a social media site that allows college consumers to review and provide feedback on new product…

For this assignment, please do the following:  Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria   For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…

What is this for? How does one get this if doing a lyrical video of a song on YouTube?

Take latest (2021) advertising campaign from television namely Coca Cola, Sensodyne toothpaste, Sony Rangs Television and identify the following: a. Target audience b. Sponsor c. The advertising agency d. Media mix

KFC is using what specific type of marketing in this ad:  a. Ethical  b. Cause  c. Philanthropic  d. Consumer   e. None of the above

Develop the points in the following paragraphs below The fourth research question sought to find out if the company encountered any challenges with the implementation of its digital advertising strategies. From the survey, the results did not prove if the company encountered any challenges with the implementation of its digital advertising strategies. However, there were communication barriers encountered while viewing an advertisement from GECCU. Although the question is not direct to the research question, indirectly, it is a challenge for GECCU in that the company is not applying the correct strategy for each target audience. These findings were in line with those of Borau-Boira et al. (2023) who examined the difficulties associated with digital advertising. This research showed different perspectives on the phenomenon exist in some areas and as a result the studies are new. Chaffey’s Social Media Marketing theory did not directly address this question, however, it suggests that the…

As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.

Based on this ad: https://www.youtube.com/watch?v=uwvAgDCOdU4   Ad Content Support – How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support?    Appeal Techniques – In looking at the tone and manner, what are the product / brand personalities and appeal technique expressed in the advertising? Is is consistent with the brand’s desired position?

When do you need keyword research * FOR SEO FOR SEM FOR Article All Other: SMART Campaign is part of: O SEO SEM Social Media Marketing Google Ads

Topic 1 – Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.

As a Corporate Social Responsibility Coordinator of a Bank, you have been tasked to develop a cause promotion campaign for Covid 19. Write up your two-page camping discussing the components of a creative brief for the campaign.

Based on this ad: https://www.youtube.com/watch?v=uwvAgDCOdU4 Explain thoroughly, if possible. Ad Content Support – How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support?    Appeal Techniques – In looking at the tone and manner, what are the product / brand personalities and appeal technique expressed in the advertising? Is is consistent with the brand’s desired position?