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Apr 3, 2024

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INTL-711 Week 11 – PEER REVIEW REVISIONS TEAM WORKSHEET Course Code: INTL-711 Course Name: Innovation Enterpreneurship and Economic Development- Student Name Student # Mayank Singh 301436320 Navneesh Singh Saini 301394218 Preksha Patel 301426406 Yifan Hou 301428419 Egbule Onyekachukwu Elvis Smart 301343869 Ashwini Sharma 301379960 Provide feedback to the following 1. How Innovative your team consider the Unique Value Proposition of this Draft BMC is? We think Guardian Watches stands out in the watch industry through its innovative fusion of traditional craftsmanship and modern technology. By integrating smartwatch features seamlessly into classic analog designs, Guardian Watches caters to the demands of tech-savvy consumers seeking both style and functionality. The use of hybrid movement technology allows for precise timekeeping while enabling advanced smart features such as activity tracking and notifications. Guardian Watches also distinguishes itself through the use of premium materials like stainless steel and sapphire crystal, ensuring durability and sophistication. Customization options, including interchangeable straps and personalized watch faces, empower customers to create unique timepieces tailored to their preferences. Additionally, Guardian Watches prioritizes sustainability and ethical practices throughout its production process, appealing to environmentally conscious consumers. Overall, Guardian Watches' commitment to innovation, quality, and sustainability positions it as a leader in the watch market. 2. Can you provide at least 2 suggestions this team can incorporate to develop the other blocks of this Draft BMC?

Relationships with Customers: Establish channels for users to get technical support, troubleshoot problems, and get timely updates or information on the features and updates of the smartwatch. Establish a strong customer support system. This can be a hotline, live chat, email support, or a special support website. Create user groups: Encourage users to participate and feel like they belong by setting up online communities, social media pages, or neighborhood get-togethers where they can exchange stories, offer advice, and engage in conversation. This improves consumer connections while also providing a wealth of information for future product developments. Channels: Extend distribution channels: Look into other ways to get Guardian Watches in addition to the usual places like Staples and Walmart. To expand reach and improve accessibility, think about collaborating with e-commerce sites, healthcare organizations, specialty shops, or direct-to-consumer sales platforms. Make a targeted marketing investment: Develop marketing strategies that are specifically tailored to connect with and appeal to various customer categories. This could be participating in health-related events or expos, collaborating with healthcare professionals or influencers, running targeted digital advertising campaigns, and forming strategic alliances with advocacy groups or pertinent organizations. By coordinating marketing initiatives with the distinct requirements and inclinations of every consumer category, the group can optimize the scope and influence of their advertising campaigns. 3. How feasible, impactful and creative do you consider the BMC draft case is? Feasibility it majorly depends on technology advancement, sensor accuracy and regulatory approvals. While smartwatches with health-monitoring capabilities are already on the market, their ability to accurately detect diseases is still limited. However, modern advancement of technology and integration of AI can play a significant role in disease detection. But the R&D cost of such projects are very high and market competition is also high specially because of Chinese companies. Impactful © 2020 CENTENNIALCOLLEGE.CA All rights reserved . 2

While talking about the feasibility of the product the impact of smart watches are going down because the introduction of smart rings which are more compact and accurate when comparing to watches and more practical as it requires less power to operate and function. Creativity When it comes to creativity the idea of the group was creative but not well researched as there is already similar products are there in the market and competing with big sharks like Apple (In high range pricing market) and Google especially android based (budget range) watches other than that there is shift in market due to the introduction of Smart rings which will kill there market in longer go. © 2020 CENTENNIALCOLLEGE.CA All rights reserved . 3

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