3-2 Final Project Milestone One

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Southern New Hampshire University *

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465

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Business

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Apr 3, 2024

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Randy Joseph March 22, 2024 3-2 Final Project: Milestone One SPT – 465 The National Football League (NFL) has increased its profile internationally over the last few years with notable success. Several factors may be used to evaluate the NFL's international growth. Notably, NFL teams frequently take part in games held in foreign locations like Mexico City and London. The NFL now provides a program called Game Pass that streams games to fans all around the world. The league's global fan base has experienced significant expansion, driven by increased exposure in other countries through events and digital media channels. International market participation has been a major factor in the NFL's revenue development. The league negotiates global television rights agreements and makes sure its global fan base may purchase items. Nowadays, more than in the past, international sponsorships, and license agreements account for a larger portion of the NFL's total earnings. The NFL is launching several efforts in 2023 to further solidify its worldwide presence, such as opening offices abroad and employing local workers. The league also provides highlight reels and other media with dubbing or subtitles to tailor its content for various geographical areas. The NFL also plans reunions for past players and scouting trips for nations outside of the US. The NFL's plan to better understand various audiences and increase global fan engagement heavily relies on these efforts. Technology advancements have made a big difference in the NFL's worldwide impact by essentially reducing the globe and making live game streaming possible in several nations. Because of its accessibility, the NFL has become more appealing to fans outside of North America, which has increased its global influence. Furthermore, by taking advantage of expanding foreign markets, the NFL is expanding its income streams and diversifying by

utilizing the economic integration of global markets. We were particularly moved by an NFL international ad that showed the Denver Broncos and San Francisco 49ers playing in London. Star players from both sides were featured in this ad, which also included some of the most memorable scenes from previous games played in London against the backdrop of well-known sites. The way the NFL customizes its advertising content for various international markets is demonstrated by the ad, which seemed more suited for a British audience than for American football fans.

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