INNOVATE 1X03 Reflection 3

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York University *

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1X03

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Business

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Apr 3, 2024

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pdf

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3

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INNOVATE 1X03: How Lyft adapted to the COVID-19 Pandemic To survive economic downturns such as COVID-19, one must diversify their business model. In this podcast, the cofounder of Lyft, John Zimmer shares with Guy Raz about how his company has adapted to th e pandemic’s difficult economic times. Lyft is a rideshare company that offers vehicles, bikes, and motorized scooters for hire. Zimmer found his rideshares down 75% at the peak of the pandemic. During this difficult time, Lyft had to make short term decisions to remain successful. Most of society thought a pandemic would never happen in their lifetime, but life has drastically changed within two years. There was much unknown at the time, with uncertainty on when society would reopen and how fundamentally different it would look. As a rideshare company, Lyft had to quickly run all potential scenarios to see what their revenue would look like if their rideshares stayed at a decreased rate of 75% for 6 months. From this analysis, Zimmer decided the best move was to lay off employees and close some operation centers in the US to offset their debts. With this additional cash flow, Lyft could invest more resources into diversifying their brand. Instead of only managing car rideshares, they offered bike and motorized scooter rentals in the US through the Lyft application. Despite a pandemic, transportation is a fundamental part of our daily lives. Essential workers were opting to use Lyft instead of public transportation because it felt safer in a smaller crowd. As the need for cars decreased, a rise in diverse transportation paved the way as a new source of income. In urban cores, bike and scooter mobility is more efficient. For example, Zimmer saw 100000 bike rides in one day through Citibike in New York City. Furthermore, Lyft is looking into car rentals as a potential business
venture, where customers take a Lyft to their car rental operation center. This provides other options for revenue in case rideshares start to become obsolete. To connect this podcast with content I have learned from INNOVATE 1X03, Lyft fulfills the levels of Maslow’s Hierarchy of Needs. Maslow studied how humans intrinsically partake in behavioral motivation. Many essential workers chose Lyft rideshares instead of public transportation to satisfy physiological and safety needs. Lyft allows essential workers to travel to their jobs, providing job security with convenience and safety. Additionally, Zimmer mentions driving Lyft occasionally to promote a sense of connection between him and his drivers. This applies to primary data through observation as most customers do not know the name of the cofounder of Lyft. This allows Zimmer to witness how riders act towards drivers and how satisfied they are with the service provided. I enjoyed Guy Raz’s discussion with John Zimmer. Guy Raz always gives a quick summary for listeners before going more in depth with his questions. His ability to hold a conversation and keep the listener captivated through intriguing questions is impressive. For example, Guy Raz discusses how Lyft is a publicly traded company, before asking about how investors reacted to their decreased revenue during the pandemic. I felt that Lyft’s decision making was analytical and strategic to survive the pandemic. I wish Zimmer talked more about taking care of their employees during these difficult times, such as how they displayed transparency and empathy through dismissals. I also appreciated that Zimmer took time out of his busy schedule to drive Lyft. He seems more personable because he puts in the effort to connect with the Lyft community. By diversifying their business model to include car, bike, and scooter rentals, Lyft increases their chances of remaining successful during economic downturns.
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