Wright_BUS 496 Milestone Two

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Can you help me out with some elaborated explanation in following question? ~Why is marketing important in Dubai Airport  ~The relationship between sales, customer service, product development andmarketing in Dubai Airport  ~What the marketing department is actually doing, focusing on research and the 4P of Dubai Airport ~The role of marketing in building a brand of Dubai Airport

Product, price, place, and promotion Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disney

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…

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The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings

Experiment One Customer Development and Market Research 【Introduction】 In the process of carrying out import and export business, the first problem is to develop foreign trade customers. Based on the introduction of customer development and market research, this experiment focuses on simulating the business links of target market selection, catalogue design and planning and implementation of international market research , and expounds the basic knowledge and skills of international target market selection, product introduction and information acquisition. This experiment aims to make students master the basic skills of seeking customers and developing customer relationship through operation and learning, and can use various methods to conduct research on international market, collect information of international market, screen out useful information, determine target market, and cultivate students' ability to connect theory with practice and comprehensively consider problems. Module 1…

The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics

Discuss the challenge(s) you faced whilst using the Google Meet platform for our Live Online Video Lectures for this course and what could be done about the challenge(s)

Explain the concept of the platform business model and its significance in the modern business landscape.

M7

Customer relationship marketing pertains to a specific strategy that leads in acquiring new customers, retaining existing customers, and building brand loyalty and ambassadorship. It also relies upon building deep, meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains. It stems from a desire to provide real solutions to customers’ pain points until they achieve “peak customer” and move into brand ambassador territory.             Customer relationship management (CRM), on the other hand, is a strategy for understanding the customers’ needs in order to optimize, often leveraging technology in the form of a CRM system. In other words, CRM is what empowers sales and marketing teams to deliver high-impact customer relationship marketing at scale.             Developing deep relationships with prospects and customers results in measurable benefits beyond initial sales revenue, such as more efficient resource…

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Describe the kind market segment in this example. Explain.

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

This is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…

mcqs 19.The group of founders, key employees, and advisers that either manage or help manage a new business in its start-up years."a)New venture teamb)Concept testc)Characteristics of attractive industriesd)Industry 20.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis 22.A(n) ___ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ___ is a thought, an impression or a notion."a)"scheme, notion"b)"opportunity, idea"c)"idea, design"d)"idea, opportunity 23.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis

Pls create BCG Matrix for the  Airbnb company, Pls explain in 7-8 sentences in simple words

use practical and real examples to explain Check website of these three brands (Toyota, BMW, Renault). Compare their website features for "Delivering the online customer experience". What is website prototyping? Give three benefits of this approach.

(BUSINESS STRATEGIC TO CONSUMER NEEDS) A billionaire from Russia is interested in investing in Indonesia. The investment is carried out in the form of making a spice startup company because Indonesia is rich in the best spices in the world. Several business model options are considered between offline, online, or hybrid. Competitive Threats and E-Business Strategic Decision (use assumption to accomplish the mini case) Explain the Competitive Threats Acting on the Digital Business from the "The Generic Strategy Process Model". Identify the ideal customers for target buyer and explain why?  Demographic Psychographic Technology use

Write a brief report that demonstrates your active participation in the discussions and contributions to your personal journal. It should include examples of your postings on the activities, your thoughts and personal musings on the problems and issues introduced in the activities, and a summary of what you learned in this module.Required:Write a summary from the “discussion question and answer” file that I posted. 2-3 page maximum explaining what I learned.A differentiator need not worry about production costs because premium prices can be charged for its goods and services. • Cost is a huge factor to determine what customers buy. All consumers want the the best out of the products but with the right cost. Some customers have loyalty to the brand but cost remains the most important factor in the product. 2. Pursuing a low-cost and a differentiation strategy generates higher profits than a single generic strategy • I would agree with this…

Write sale dialogue with this sales call objective  In the next three months, the companies will set a goal of raising their sales promotion by 15%. Creating discount deals, instituting a point system, and other sales promotion activities are examples. Customers will be influenced to purchase products since they would be certain of receiving the same product at a lesser price.

9.2 Marketing Channel Profitability (Figure 9-5) How does the net marketing contribution and marketing ROI change if the business modifies its sales mix to 30% direct sales, 40% agent distributor, and 30% distributor retailer? How does the net marketing contribution and marketing ROI change if the business replaces the direct sales channel with the agent-distributor channel, with a sales mix of 60% agent distributor and 40% distributor retailer?

By the end of 2019, e-commerce was a fast-growing business channel continuously evolving andadapting to ensure revenue growth and profitability of businesses of all sizes. For someorganizations, an e-commerce strategy was a no-brainer. Implementing the right technology andeffective supply chain solutions to ensure customer satisfaction and boost sales. For otherorganizations, adoption was slower and sometimes non-existent. But even in those cases, businessleaders were aware e-commerce was inevitably on the horizon, however far they perceived it tobe.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started toreact and rethink their operations; first, ensuring the health and safety of employees and customersalike, and second acting quickly to guarantee their economic survival. And so began the acceleratedgrowth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM report, the pandemic has accelerated the shift away from…

By the end of 2019, e-commerce was a fast-growing business channel continuously evolving andadapting to ensure revenue growth and profitability of businesses of all sizes. For someorganizations, an e-commerce strategy was a no-brainer. Implementing the right technology andeffective supply chain solutions to ensure customer satisfaction and boost sales. For otherorganizations, adoption was slower and sometimes non-existent. But even in those cases, businessleaders were aware e-commerce was inevitably on the horizon, however far they perceived it tobe.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started toreact and rethink their operations; first, ensuring the health and safety of employees and customersalike, and second acting quickly to guarantee their economic survival. And so began the acceleratedgrowth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM report, the pandemic has accelerated the shift away from…

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

What does SWOT stand for? What words do each of the letters represent and what do they mean?

1.5 Correctly describe MARKETING ORIENTATION AND provide an example in the industry of Sport and Leisure.

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently ?Design a marketing strategy for the new product line ?Critique your marketing strategy in terms of its strengths and weaknesses ?What are your suggestions for implementation of the marketing strategy?