Wright_BUS 496_1-2 Assgmnt

Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫…

This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution

The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility. You will create your marketing materials for the following type of restaurant: Restaurant name: Nourish Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items Clientele: People near a university in an urban area-college students, working professionals You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below. Marketing Material You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc.  Make an Instagram story and take a screenshot of it. Attached are examples:

The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility. You will create your marketing materials for the following type of restaurant: Restaurant name: Nourish Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items Clientele: People near a university in an urban area-college students, working professionals You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below. Marketing Material You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc.  Attached are examples:

During the implementation stage, the Fallon creative team works with Fallon media buyers to select and schedule the media. Because Fallon Worldwide offers a number of services including research, media, copy, artwork, and production, it would be classified as a (n)   Multiple Choice   ____ in-house agency. ____ full-service agency. ____ social media agency. ____ limited-service agency. ____ specialized agency.

Please answer in short and ASAP, thanks

193) You are a marketing manager for a national movie theatre chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce? 194) Define business process. What might be a business process used at a hospital? 195) You are starting a small bike messenger company. Given your type of services (hand-delivering packages within a small geographical area), could your firm be a digital firm? If so, what would make this a digital firm? 196) This chapter discusses how each organization has its own culture and sets of values shared by most of its members. What kind of shared values might you find at a law firm? 197) You work at the business headquarters for a chain of movie theaters. Describe this firm's information value chain.

Conduct a SWOT (strength, weaknesses, opportunities, and threats) analysis of the 3-page Corporate Travel Policy

OM2. Many entrepreneurs are very successful in planning and starting a new business.   Entrepreneurs are even very effective in operating their new business. However, many   entrepreneurs have trouble during the growth phase of their business. Please discuss   managerial concerns that entrepreneurs experience while growing their businesses.

Company: Coca Cola Topics: Sustainability & Community  Write a report and make a presentation about a news story relating to a business interacting with the external environment. The story should relate to one of the topics, have occurred within the past 5 years, and must be business-related.  Define and describe the two topics covered and there relevancy to that story  Summarize the news story you chose and why this is an example of a business interacting with its external environment (what happened / what is happening)  What was the outcome, or what is the intended outcome of this interaction between the business and its external environment. Which stakeholders are impacted by this interaction?

ACTIVITY: CREATE YOUR OWN. Directions: Think of a product that is essential to the customers in times of pandemic. Make sure that it will be useful to the daily lives of your target customers. And give its benefits.

Create a PowerPoint presentation with the following 4 elements:   Provide an overview and discuss the function of 1 publicly financed healthcare program in the United States. How has that program evolved and influenced the entire U.S. healthcare system? What are some of the accomplishments and challenges for that program? What does that program do to focus on health prevention and performance?

Startup development course Search 4-5 research paper at google scholar about “customer relationship management”. In research papers found the main terms and principles about “customer relationship management” and write a report. P.s. in the image I attached proposition value canvas for my start-up idea which u could use in report

In the video, instructor gave an example of an alliance in pharmaceutical industry. What was the reason why the big pharma firm chose an alliance over an acquisition when working with the up-and-coming biotech startup?  In the video, instructor gave an example of an alliance in pharmaceutical industry. What was the reason why the big pharma firm chose an alliance over an acquisition when working with the up-and-coming biotech startup?  Strengthen competitive position Enter new markets Access critical complementary assets Learn new capabilities Hedge against uncertainty

You are tasked to create a PESTEL analysis of your starting bakery shop located in SM Fairview Philippines. Put an introductory and how will it affect your businessSee this link to aid you on your task: https://strategiccoffee.chriscfox.com/2012/10/how-to-do-pest-analysis.html

Hank and Dean are managers at a large grocery chain. The company has found a great deal of success in the United States and now plans to expand into France. They are discussing how the company should proceed. “There are a number of French grocery stores that are willing to sell,” Hank notes. “If we bought these stores and converted them to our brand, they would come complete with equipment and an existing customer base. Even more importantly, these stores have employees who already understand their customers and French culture. This will help greatly as we transition to this new market.” Dean disagrees. “We do not want to inherit employees, equipment, or a location from a company that could not succeed,” he insists. “Instead, we should maintain control over every single aspect of our overseas venture. The only way to do this is to build and supply our own stores.” Question: Dean’s argument relies upon which of the following assumptions? A) It will not be difficult for the company…

Your store has begun making a new meal-replacement drink—it costs $5.00 to produce a 6-pack of drinks (or $0.83.33 per drink). These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale. Part 1 Your task is to propose a price for this new drink product. Take into account the cost of producing the product, the potential cost of transporting the product and marketing the product. Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success in selling other company-branded food products but having its own branded product will be a new venture. Write a short essay (400 words minimum) outlining your reasoning for the price you choose. Be sure to include the specifics of production,…

Provide recommendations to be incorporated in your current planning to assist in the immediate rebuilding of the tourism industry in the next six months. (not an essay question)

Three cases have been posted under the Announcements tab.  After reading these cases, think about the following: at Baylor University, institutional ethics and the behavior of its leaders contributed to violations with Title IX compliance.  accusations from women at Baylor accused athletes of sexual assault that led to indictments and convictions the university filed motions to dismiss many Title IX lawsuits but all of the motions were denied. the leaders at Baylor were in a position to address serious accusations but chose to contribute to the problems at the university by not practicing ethical responsibility Another case which presents HB 2519, is an account of proposed legislation in West Virginia that would permit concealed firemans to be carried in classrooms on college campuses in West Virginia. Reflect on these issues of the case opposition to the bill, known as the Campus Carry Bill, was strong and resulted in resistance as a leadership style.  the value of resistance as…

Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two.Integrated Marketing Communications (IMC) Plan and Presentation. Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated Marketing Discussion in Week Two. Compare and contrast the different types of value networks and distribution channels. Determine the optimal combination of marketing tools based on market conditions and a selected target market Differentiate between quantifiable and non-quantifiable marketing tools for your selected product or service. Include all of your previous research and analysis in the campaign for your product or service in addition to the following:• communications objectiveo Objectives• Branding • Customer (end-user and intermediary such as the retailer)o Tactical plan• Brandingo Objectives o Goals o Plans o Budget allocation o Quantifiable and non-quantifiable…

good day tutor! im here to cure my doubts i hv 1 question. please kindly help solve. Required: selected company: Pfizer Inc. 1. Prepare a PESTLE analysis for Pfizer Inc. (4 points for each component–political, economic, social, technological, legal, environment). Provide at least 6 relevant examples. It is suggested to take into consideration about the current situation happening nationally and globally. (such as Covid19/economic recession/all the downfall & downturns happened due to Covid19) Thats all. tutor, i hope for a clear, precise & easy-to-understand explantions. (non-plagiarized answers) thanks tutor! much appreciated~

My selected company is aboitiz power, can you provide the following information additional  information needed for business plan : COVER PAGE INTRODUCTION  Background of the study on Global Business Management Time Context of the Study  Company Profile: Background / History of the Company Company Performance  Statement of the Problem Objectives  Areas of Consideration ALTERNATIVES AND ANALYSIS (Cite discussion for each alternative course of action;  with advantages and disadvantages for each course of action) RESULTS AND DISCUSSION CONCLUSION AND RECOMMENDATION    Appendices 2013-On-track-with-Strategy.pdf (aboitizpower.com) https://aboitizpower.com https://aboitizpower.com/wp-content/uploads/Aboitiz-annual-report-2012.pdf https://aboitizpower.com/about-us/ http://edge.pse.com.ph/companyInformation/form.do/ https://www.gurufocus.com/term/wacc/ABZPF/WACC-/Aboitiz-Power-Corp 2013-On-track-with-Strategy.pdf (aboitizpower.com) Power Generation at AboitizPower

Read the instructions in full before you attempt to answer. In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.). Read section 1 statements, then read the task in section 2. Section 1: Quick Overview of Each Market Segment The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. The ‘On the go’:  The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day. The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader…

Ô https://f2.app.edmentum.com/assessments-delivery/ua/mt/launch/49510993/45266914/aHROcHM6Ly9mMi5hcHAuZWRtZW50. Learning Environm X Next e Customer Service: Mastery Test Type the correct answer in the box. Spell all words correctly. How can you improve customer service? You should obtain regular from consumers to learn about their views on customer service, Reset Next entum. All rights reserved. pe here to search DELL F11 PriScr F7 F8 F9 F10 F2 F3 F4 F5 F6 & @ %23 2$ 7 08. 3 4. W E R T Y

Evaluate potential solutions Show thoughtful and complete consideration of each proposed solution’s pros and cons.