Final Project

pptx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

580

Subject

Business

Date

Jan 9, 2024

Type

pptx

Pages

15

Uploaded by MateAtomOctopus26

Report
DENNIS PUYARENA SOUTHERN NEW HAMPSHIRE UNIVERSITY MBA 580: INNOVATION & STRATEGY FOR HIGH PERFORMANCE ORGANIZATIONS FINAL PROJECT DR. ALEXANDRU MANUS OCTOBER 23, 2022
SHOULD WE USE INCREMENTAL OR DISCONTINUOU S INNOVATION? Option A Discontinuous innovation: Design a completely new automotive product line based on the new technology Option B Incremental innovation: Add new technology features to a current vehicle and then incrementally into the broader product line
OPTION A: DISCONTINUOUS INNOVATION Potential Benefits Probability of a higher win Ability to stay ahead of the competition Potential Risks Higher level of risk Possibility of failure
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
OPTION B: INCREMENTAL INNOVATION Potential Benefits “Quick Win” Potential for Radical Innovation Better Products/Services Potential Risks Remaining under the radar Customer demands
COMPETITORS TOYOTA BMW COMPETITORS
125 sensors/50 computers Products & Services Fully integrated information system, semi-autonomous driving, connection to traffic information systems, introduction of fully autonomous driving early 2030s Vehicle control/safety, IFTTT-customized applications and IoT connectivity, LTE TOP COMPETITOR #1 BMW
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
100 vehicle control, social media, safety, entertainment, navigation, 5G sensors/40 computers Products & Services Fully integrated information system; semi-autonomous driving; connection to traffic information systems, expanded social media, and communications; consumer services; maintenance; fully autonomous vehicle early 2030s TOP COMPETITOR #2 TOYOTA
COMPANY’S CAPABILITY Currently, there exists a substantial opportunity for us to expand on for our preventive maintenance systems. What technology may we acquire through purchasing or otherwise? What is our current utilization of technology?
PARTIAL GAP ANALYSIS Our offered features include: Keyless start OnStar (keeping passengers safe Accident detection and alerts We are still in need of new technology : • Preventive maintenance needs notification MBA 580 Chief Technology Office (CTO) Brief. Brightspace.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
RECOMMENDATIONS Increase sensors/comput ers by 20 by 2030 Establish partnership with Microsoft by 2030
Recommenda tion Rationale Our offered features include: Keyless start OnStar (keeping passengers safe Accident detection and alerts We are still in need of new technology : Preventive maintenance needs notification Recommendati on Increase sensors/computers by 20 by 2030 Establish partnership with Microsoft by 2030
360 ° camera view Automatic breaking (sensors) Full smartphone link display PARTIAL GAP ANALYSIS, CONT. TECHNOLOGY NEEDS
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
RECOMMENDATIONS • With incremental innovation, our company can retain our position while maintaining our relevance with our competitors • Develop our innovations around specific needs of customers
PARTIAL GAP ANALYSIS Your Company VW BMW Toyota 0 50 100 150 200 250 300 187.1 282.9 126.1 275.4 Revenue by Organization Company Billions Your Company VW BMW Toyota 0 50 100 150 200 250 300 187.1 282.9 126.1 275.4 5.7 20.5 9 22.5 0.9 16.1 6.1 19.7 Operating Finances by Organization Revenue Operating Income Net Income Billions
REFERENCES Mysnhu login - southern new hampshire university (no date). Available at: https://my.snhu.edu/ (Accessed: October 20, 2022). (2022). Retrieved 12 September 2022, from https://wileyplus.vitalsource.com/reader/books/9781119850755/ep ubcfi/6/24[%3Bvnd.vs t.idref%3 DAc03]!/4/2/20/2[c03-sec- 0032]/1:27[TIO%2CN%3F] Wileyplus.vitalsource.com. (2022). Retrieved 4 September 2022, from https://wileyplus.vitalsource.com/reader/books/9781119850755/ep ubcfi/6/26[%3Bvnd.vs t.idref%3DAc04]!/4/2/8/2[c04-sec-0012]/ 1:47[SHI%2CP%E2%80%99].
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help

Related Documents

5.pdf
Week 1 assignment.docx
Stakeholders Communication Plan.docx
AllenKStrategic.docx
AllenKLeader.docx
AllenAssignment 3-CIMA 0702.docx
jasminewalker_010724_buscapstone.docx
SITXCCS016 SITXMGT005 Customer Service 2 Written Assessments Booklet V1 28.12.22.pdf
Assignment 1 BUS225.docx
UNV-504-RS-T4-ThreePillarsFreeMarketPrinciplesandFutureImpact .docx
TRG-DOC-08 Learner Guide BSBPEF502-V1.2 .docx
MBA - 687 3-1 Change Readiness or Needs Assessment Audit.docx
Recommended textbooks for you
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
SEE MORE TEXTBOOKS
Recommended textbooks for you
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
SEE MORE TEXTBOOKS