Stokem_3-1 Milestone One

Business Name : ADIDAS X PARLEY. 1. Value proposition statement? 2. Propose model & framework ?

Q.21 Why do we need to approach customers problems through a 6 Digital Transformation Theme approach? 1. It helps to offer People/Process/Technology challenges from customers as bundled services to drive business transformation It is a marketing strategy to differentiate from others Digital technologies can be easily bundled under 6 Themes None of the above Q.22 Application modernization' falls under which Digital Transformation theme? 1. Intelligent Core Digital Insights Digital Customer None of the above Q.23 Cloud migration strategy' falls under which Digital Transformation theme? Intelligent Core 2 Strategy \& Design Digital Customer None of the above Q.24 "Digital Customer" theme does not include the following sub-area... Design Engage 3 Empower Enable None of the above.

QUESTION 1   There some characteristics that distinguishes service marketing from other marketing, with your understanding of service marketing state and explain five characteristics of service marketing giving some examples. QUESTION 2   What is service marketing? There are a number of reasons why services marketing are more important today than it was in the past. Discuss.   QUESTION 3   The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing. Briefly explain what design can achieve in service marketing.

An aluminum can manufacturer has discovered a way to improve its manufacturing process. As a result, its manufacturing cost has been reduced from $0.89 to $0.79 cents. How can the manufacturer best exploit this cost advantage? Information to be given if asked Market • The client is the leader in its market with a 40% share and supplies directly to major beverage manufacturers. • The number two player in the market has about 30% of the market and many small competitors share the rest. Substitutes • Aluminum cans have a lower priced substitute, steel cans, which have inferior printing and stamping characteristics. • Steel cans are used by customers who do not want to pay the premium for aluminum cans.

Q. 4 Identify one new business concept that you believe could be successful, write a one-page concept statement, and then write at least five questions to include in a buying intentions survey.

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Question 11 Our marketing department have identified a new use for our product which with a slight repositioning could result in a new market in which we can generate sales. Under a SWOT analysis what would this be best described as? A Strength B Opportunity C Threat D Weakness

DESCRIPTION TO PC ct Life Sales and profits (5) Sales Profits Time Product Development Introduction Growth Maturity Decline Lossess investment (5) The product life cycle (PLC) is the different stages through which every product goes through. The product life cycle stages include: Introduction, Growth, Maturity and Decline. As a Marketing Manager in one of the car companies, you are required to analyze and decide what stage are electric cars at in the PLC in today's market? Why do you think so? (Mention the stage elecctric cars are in at the moment and explain why in terms of sales, profits, and all the other factors you learned about in Chapter 9). **Provide as much details as you can to avoid losing points

A small company's executives decided to target one segment of the market with strong growth ability. What type of competitive advantage is this?   Question 6 options:   a)  Product/services differentiation competitive advantage   b)  Cost competitive advantage   c)  Niche competitive advantage   d)  Situational competitive advantage

QUESTION 3 Discuss three main benefits to create a Business Plan. TTTT Paragraph Arial 3 (12pt) ST T, S fr Mashups

Describe the business’ industry? Is it growth industry?

Question no 1: Why do you think the IT Strategy is linked with Business Strategy?

QUESTION 2 "Discovering market potential is a key reason for conducting marketing research.follwing the completion of the study,the organization must carefully assess its potential and choose which markets to penetrate.once on the market,it must provide sales projections based on predicted demand "Discuss the statement

Study: “The Woolworths strategy in implementing the marketing concept”    Explain the four principles of the marketing concept. Use quotes from the case study to show the strategies that Woolworths employed when implementing the marketing concept.

8. Which of the following provides direction to the company by answering the question about what business a company is in?   Question 8 options:   Code of ethics   Environmental analysis   Competitive analysis   Mission statement

Question 7 Which of the following statements is true of an effective business mission statement? O 1. It is stated after the details of a marketing plan are developed. O 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. O 4. It is kept confidential from customers and stakeholders.

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Situational Analysis A detailed 3Cs analysis SWOT & PESTEL and review of marketing mix is performed. Indicates clearly the internal and external factors. 15 years + presence in RSA First and largest IPP in RSA with more than 1,6 GW in operation 300+ professionals Developed, built and operate the first H2 plant in Africa at Mogalakwena mine Founding member of the Hydrogen valley initiative with Anglo American and the Department of Science and Technology. Operational and Safety excellence across all sites. Growth Market for ENGIE ENGIE exists out of 4 Global Business Units (GBUs) –They are units that drive operations and results and own a P&L. A key differentiator we have within ENGIE is GEMS, whose mission is to optimize the Group’s assets (ie. Connect upstream assets to our customers​ and Accelerate the development of Renewable) and Ensure a secure and sustainable energy future for B2B clients in line with a low carbon strategy

QUESTION 6 List and define the major types of buying decision behavior and the stages in the buyer decision process, explain with Examples For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). Paragraph Arial 10pt 三 v 三v A V x X, ST Te +, RBE V 田 区 田 19 Ť (1} 1- Complex buying behavior :

Question 2 Discovering market potentials is a key reason for conducting marketing research.following the completion of the study,the organization must carefully assess its potential and choose which markets to penetrate .once on the market,it must provide sales projections based on predicted demand"Discuss the statement.

As a student, you need to demonstrate your understanding in conducting the three stages of strategy including strategy formulation, implementation, and evaluation. Therefore, you need to select an established organization and conduct the following:    Develop an Introduction that describes a summary of the organization including where the organization is located and what type of services/ product they provide    Q1: Question 1: Evaluate the Mission Statement of the organization against the 9-mission statement component and suggest the missing component with valid justification. (A1, B1, C1, C2)     Q2: Question 2: Conduct a SWOT analysis with the support of the critical analysis of the Literature Review (B1, D4)     Q3: Question 3: Evaluate the status of the organization and conduct a matching stage by considering the matching strategy (C1, C2)       Important Guidelines:     The assignment should be at least 1200 words; the assignment should be developed based on critical analysis…

9- Khalid is preparing feasibility study for his new business idea. Which of the following should be included in the marketing feasibility? a. details of competitors’ strengths and weakness b. details of machines to purchase c. Details of suppliers d. None of the Options

Question 1 With reference to the Popchips case study, explain the concept of ‘focussed differentiation strategy’ and how it has been effectively applied.   The Case Popchips was founded in 2007 by Keith Belling, a serial entrepreneur, and Pat Turpin, a former Costco snack executive. Their idea was simple: Take advantage of high-income purchasers’ growing desire for tasty, low-fat snacks. Using an innovative cooking method, they found a way to halve the fat content in potato chips while preserving flavour. Popchips has a differentiated product. But its real point of differentiation is its brand and distribution strategy. Most potato chips have mass distribution and a broad buyer base. Belling and Turpin decided from the outset to narrow their distribution and narrow their targeted buyers. They hoped that focusing on a market niche would allow their product to stand out from the bags of Lays and cans of Pringles in aisles all over America. Popchips target upper-income, health-conscious…

Which of the following is NOT among steps in strategic planning?    Question 11 options:   A)  Define the mission   B)  Insurance estimate    C)  Design the business portfolio   D)  Setting the objectives

Questions:1. How do you see the product “Jeep”?2. What is the target group of customers for Jeep?3. How Jeep positions itself into the market?4. What should be the marketing strategy of Jeep for the millennials?

Write sale dialogue with this sales call objective  In the next three months, the companies will set a goal of raising their sales promotion by 15%. Creating discount deals, instituting a point system, and other sales promotion activities are examples. Customers will be influenced to purchase products since they would be certain of receiving the same product at a lesser price.

Q.2) Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps

Question 3 Developing a marketing plan at the Strategic Business Unit level requires internal and external analysis. These two have been described as critical to the success or failure of the plan. While the internal analysis may consist of examining the organization's own dynamics as well as the industry, its external analysis consists of macro-environmental factors. A business conducts these analyses before formulating its goals and developing its strategy. However, not all businesses understand these dynamics nor know how to effectively conduct their external environmental analysis. As a practitioner with good marketing knowledge, discuss the external marketing environment and its strategic role in marketing strategy planning decisions illustrating with clear examples from the Ghanaian market.

Product: Apple HomeLife Product Description: Apple HomeLife is a clever home solution that combines and seamlessly decorates contemporary purchasers' linked lifestyles. It leverages Apple's knowledge in an era of user enjoyment and ecosystem integration to offer a unified and intuitive management middle for diverse elements of home automation. The device will allow customers to manipulate their clever devices effortlessly, optimize strength efficiency, and enhance domestic security, all from the ease of their Apple devices. Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant.  Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc)…

Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17. Survey customers " Send links or DVDs of virtual tours Do in three stages: March 1-15, May 1-15, and September 1-15 Sponsor event for home buyer's Update contact management software Organize follow-up social events recent customers 2. Now you try it In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales) Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do online…

2 QUESTION 2 Type in five forces and identify each as Strong, Weak or Neutral. Support your analysis with statements and/or observations. Force Strong/Weak/Neutral Supporting Fact / Details Threat of substitutes Threat of new entrants Threat of existing rivals Bargaining power of suppliers Bargaining power of customers the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IUS Paragraph Arial 14px 启 Q 三= 三 三 次T Te Ω 区 田田 田用图 六()C 田 田

Developing New Products (Chapter 12) 20. Consider the Apple iPhone 12 for the following question. Where is this product in terms of the product life cycle? (Highlight one answer) a. Introduction b. Growth c. Maturity d. Decline Explain your answer using course concepts:

Q1: Develop a Mission statement and Vision statement for a Public Sector University in line with relevant concepts. Elaborate subject matter (phrases & words) in light of course theory (Word limit up to 150 words)