BUS225 Module Six Assignment

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Southern New Hampshire University *

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225

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Business

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Jan 9, 2024

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1 Module Six Assignment Southern New Hampshire University BUS 225: Critical Business Skills for Success Michele Wilhelm November 30, 2023
Website vs. PDF 2 Module Six Assignment Analysis of Content Estee Lauder 2020 year in review report is aesthetically appealing. On the website it includes a brief statement about the struggle during the pandemic year, messages from the president and chairman, and certain highlights like products focused on in 2020. There are other graphics and charts that show the performance highlights throughout 2020. Estee Lauder included in their report the following: 5-year CAGR sales, Diluted Net Earnings Per C/S, Net Sales by Product Category, Net sales by Region and a Comparison of 5 Year Cumulative Total Return. The website offers interactive charts where you can click on the chart to hide certain information. This information seems to be geared more towards investors or stakeholders or those of a financial background. The charts and visuals used in the Estee Lauder report are generated from the performance highlights. The visuals are straightforward and to the point for the users of this data. The charts are labeled correctly, there are clearly defined legends and numbers are visible. There is also an option to download the report as a PDF file if the information on the charts does not load correctly. I ran into this error and found the PDF version to be quite useful. There is a difference of colors to separate the different variables on the different charts. ( 2020 Year in Review – the Estée Lauder Companies Inc. , n.d.) Analysis of Presentation The Estee Lauder reports starts with a photo of their products. This photo is actually a link where you can click to shop! Next is a brief overview of the year fiscal 2020 followed by
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