HCM 325 Module Four Assignment Worksheet
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HCM 325 Module Four Assignment Worksheet
In this assignment, you will explore your selected service’s position in the market in relation to two of its competitors. This assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two.
Complete this worksheet by replacing text in brackets. Do not alter the worksheet or submit the assignment in the form of an essay. For this and all worksheets, you are not required to include a cover page.
The Module Four Assignment Rubric will be used to assess the following critical elements
:
State the organization and the service you selected for the final project
.
[Insert text.]
Competitor 1 1.
Identify the competitor.
[Insert text.]
2.
Provide a brief description of the organization
.
[Insert text.]
3.
Describe the competitor’s service
:
[Insert text.]
4.
Outline three strengths and weaknesses
for the competitor’s service:
Strengths
Weaknesses
1. [Insert text.]
1. [Insert text.]
2. [Insert text.]
2. [Insert text.]
3. [Insert text.]
3. [Insert text.]
5.
Point(s) of difference
: Based on your analysis of the competitor service’s strengths and weaknesses, describe the unique aspects of the service that differentiate it from similar services in the market.
[Insert text.] Competitor 2 1.
Identify the competitor.
[Insert text.]
2.
Provide a brief description of the organization
.
[Insert text.]
3.
Describe the competitor’s service
:
[Insert text.] 4.
Outline three strengths and weaknesses
for the competitor’s service:
Strengths
Weaknesses
1. [Insert text.]
1. [Insert text.]
Strengths
Weaknesses
2. [Insert text.]
2. [Insert text.]
3. [Insert text.]
3. [Insert text.]
5.
Point(s) of difference
: Based on your analysis of the competitor service’s strengths and weaknesses, describe the unique aspects of the service that differentiate it from similar services in the market.
[Insert text.]
Role of Healthcare Consumer
Assume the role of a healthcare consumer
in need of the type of service selected. Select a service from a healthcare
consumer perspective and explain why this competitor’s service was chosen. Use specific examples from the research on the service to support your response.
[Insert text.]
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