ch8

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San Jose State University *

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130

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Chemistry

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Apr 3, 2024

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docx

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Uploaded by JusticeUniverse11725

Ch8 According to the case, which of the following are part of Under Armour’s product assortment?  Backpacks  Shoes  Bottoms Most customers consider an item a "product" when it Blank ______. satisfies the customers need Kendra is shopping at the new organic food store. She wants to buy her favorite organic granola, but is disappointed to find another brand on the store shelf. From a marketing point-of-view, the granola on the shelf lacks Blank ______ because it doesn't meet Kendra's needs. quality The promises a seller makes about a product are called a Blank ______. warranty Which of the following is the best example of an individual product? A 6-oz. tube of Crest Pro-Health Toothpaste, Clean Cinnamon According to the case, which of the following are true about Under Armour?  Under Armour’s core products face competition from strong competitors.  Its first shirts sold for three to five times the cost of a T-shirt. An item or service that fulfills a need and is available from a company is known as a Blank ______. Product Which of the following is used to describe the total amount of individual products in a product line? Product line length Within the context of marketing, the power of a product to fulfill a customer's requirements is called its Blank ______. quality Sometimes a company will choose to offer customers a(n) ,which is the promises a seller makes about a product. (Enter one word in the blank.) Warranty Procter & Gamble offers Tide brand laundry detergent in different sizes and types, such as Coldwater Liquid, High Efficiency Liquid, and Bleach Liquid versions. Each size and type is an example of a(n) Blank ______ product. individual When it first began distributing root beer to grocery stores, Reggie's Root Beer Supply only sold original flavor root beer. In the last three years, the company has extended the product and now distributes vanilla root beer and caramel root beer to stores. By increasing the number of products in the root beer line, the company is focusing on product line Blank ______. length Drag and drop the products on the left against their corresponding blend of physical goods and services on the right.  Handkerchief →100% physical good  Life insurance → 100% service  Cable TV → Blend of physical good and service Which of the following products are examples of tangible goods? (Check all that apply.)  Ford F150 trucks  Wrangler jeans  Rolling Stone magazines Dental Providers of America, Inc. provides dental services across the country and has dental offices in most major cities. The company has to have multiple locations because Blank ______.

services are conducted in person In more complex service delivery situations, like running a cruise ship, it is hard to keep consistent. (Enter only one word in the blank.) Quality Which of the following are considered "products"? (Check all that apply.)  Services  Goods When demand for a service fluctuates greatly, it causes problems for the marketing manager, because there is no way to keep an extra supply of services in a warehouse. In other words, services are Blank ______. perishable A good is a(n) Blank ______ item because it can be seen and touched. Tangible When competitors offer physical goods, a company may differentiate its offering by adding a valued by its target market. Service A service is typically done in person once the customer has agreed to pay for it. True A single item within a product line is called a(n) product. Individual There are some apps on the market that contain computer-generated images and sound which are placed into the user's physical words. These apps use Blank ______ (AR) technology. augmented reality Many services are delivered by individual service providers with varying levels of experience and expertise. This can lead to service quality that is Blank ______. inconsistent When Jen walks into her apartment after work, she says "Alexa, turn on the lights." In response, her lights are turned on. Jen then says, "Alexa, thank you" to which she hears a response "You're welcome." Alexa is a small round object that sits on Jen's kitchen counter. Alexa is an example of Blank ______. artificial intelligence Which of the following is a consequence of the perishable quality of services? Balancing supply and demand can be challenging. All four of the hardware stores in Trevor's community sell gas grills, but Hank's Hardware is the only store that delivers and installs the grills at no- charge. For this reason, Trevor buys his new grill at Hank's Hardware. By adding these services, the hardware store has Blank ______ its offerings. differentiated Companies that track customer behavior through an app might use the data to introduce a new product feature. True A token is a type of virtual product that includes a "record of ownership of primarily digital media." Non-fungible Which video game is an example of augmented reality? Pokemon Go What is the purpose of branding? To identify a product Artificial intelligence refers to having machines that operate like humans concerning learning and decision-making situations.

True Which of the following helps customers identify a trusted product in the store without needing to evaluate it and similar products every time they go shopping? A brand name Carnival Cruises is drastically discounting cabins on its next Caribbean cruise because all the cabins are not currently sold. This discounting is most likely due to which factor of services? Perishability customers' behavior may provide companies with ideas for new products, added features or additional services. Tracking, Following, or Analyzing What is a non-fungible token? a virtual product that includes a record of ownership of primarily digital media The use of particular names, words, or symbols to identify a product is referred to as Blank ______. Branding When the demand for a brand is strong enough to keep the market price high, there is a favorable market for successful branding. True Leila has repeatedly had a good experience with Overland brand tires and buys them every time she needs a new set of tires for her car. Leila is buying Overland tires primarily because they have Blank ______. earned her trust Which of the following best defines brand familiarity? It refers to the extent to which customers recall and accept a company's brand. Order the six levels of brand familiarity, from the lowest level of brand familiarity (listed at the top) to the highest level of familiarity (at the bottom). 1. Rejection 2. Nonrecognition 3. Recognition 4. Preference 5. Insistence 6. Evangelism Lisle has never heard of Refinery29.com. This is an example of brand Blank ______. nonrecognition Carla Mason usually buys Wheaties breakfast cereal because she likes the taste, though she sometimes buys other cereals when they are on sale. For Carla, Wheaties has achieved brand Blank ______. Preference Which of the following conditions help enable successful branding? (Check all that apply.)  When customers can easily identify a product by brand or trademark  When customer need is great enough to make the branding effort profitable  When it is easy to maintain product quality that is the best value for the price Short, simple, and suggestive of product benefits describe a good Blank ______.

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