(1) Identify which one of the three general
purposes of public communication (to inform, to persuade, to entertain) you believe that Mark Zuckerberg is using in his public statement. Consider this carefully and explain your answer using at least 3 pieces of evidence from his public statement.
The purpose of the public statement by Mark Zuckerberg is to inform his audience. I believe this to be true because Zuckerberg informs readers of the timeline of events that took place regarding Facebook Platform being compromised by other apps. Zuckerberg also informed his audience of the steps Facebook is taking and provided an outline of such. Lastly, Zuckerberg wrote that Facebook immediately banned Cambridge Analytica from using their services and have started an investigation. (2) Based on your answer to (1), identify Mark Zuckerberg’s specific
purpose (e.g., Mark Zuckerberg was informing Facebook users about ____; Mark Zuckerberg was persuading
Facebook users to _____; or Mark Zuckerberg was entertaining Facebook users by ____).
Explain your answer using at least 3 pieces of evidence from the email.
Mark Zuckerberg is informing Facebook users of the actions the company is taking in response to the data hack. Zuckerberg laid out important steps to prevent people’s information being hacked. He also made it clear that Facebook is conducting their own investigation to figure out what happened. Finally, he shared that Cambridge Analytica and Krogan breeched Facebook’s policies and they were banned as a result. (3) In 2-3 sentences, explain why it is important for an audience to be able to identify the purpose of a speech/email/essay/etc.
It is important for an audience to be able to identify the purpose of the speech/email/essay
in order for the audience to understand where you are headed with the message. Your audience should be able to interpret the message with clarity.
