Discuss how and when to use social media in professional contexts

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Purdue Global University *

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212

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Communications

Date

Jan 9, 2024

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docx

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Uploaded by MinisterKingfisher3971

Discuss how and when to use social media in professional contexts. Provide a specific situation (professional or current event) and give details on how you can apply strategies to support personal branding. Discuss why these techniques would be effective. When using social media, one must understand how to use it and when to use it. Social media, in today’s world, is mostly used for entertainment purposes, however, many employers are utilizing it to help weed out potential candidates that will be an asset to their company. Using social media in a professional sense is completely different from using it in a personal sense. While personal use of social media may help you disconnect from the outside world or even connect with others, a professional presence can benefit you by helping you las a job or improve your career (Walden University, 2019). According to Walden University (2019), you must begin as a follower; take time to explore how an employer uses social media and observe how this manner can help you see how the employer is utilizing social media. Then establish your presence. Like, follow back, or comment to show your interest. And always remain professional. You want to be respectful and keep your interactions focused on the conversations about the employer/company/or industry (Walden University, 2019). I have used social media in a professional manner, not just to secure a job opportunity, but also to help promote my creativity in an online platform where I can sell my work. Facebook provides an excellent marketplace for entrepreneurs to help promote their companies. For example, I crochet and on occasion, I would sell my crochet items to people. It became so much that I had to create a shop for me to keep up with demand. This shop, from Facebook, helped me create a

more professional interaction with customers in terms of setting up prices, labeling, and even updates on when their items would be completed. It went from customers to instant messaging me for an item, to then placing an order on my online store so that they could track the progress of when the time was finished and when it was going to be shipped out. I was also able to set up a shop page that showed my creations or work and I was able to provide updates for my customers to see, such as if I was taking a break due to holiday or rest. Customers were able to interact with me directly and I knew I had to maintain that professional stance as I was interacting with patrons that were supporting my work. If I were to be unprofessional, such as using profanity or not listening to potential patrons and what they wanted, then I don’t think my little online store would have taken off. Unfortunately, life did get in the way, and I had to close my online shop. But I know that I can now utilize what I’ve learned here if I were to choose to open it again.

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