FE Workshop

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Boston University *

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Jan 9, 2024

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BASE CASE WORKSHOP TEAM 3 C3 1 Presented By: Evani, Sophie, Felipe, Krishay, Lauren, Sebastian, Andy, Aman, Jordy GEM GUARD GEM BOX

Feature 3: Anti-tarnish fabric lining infused with chemical a compound that delays tarnishing of silver and metals to protect your jewelry Feature 1: Refillable sponge placed underneath holes where you insert earrings comes soaked in Benzalkonium Chloride (BZK) solution to clean tarnish and built-up skin cells off of the hook of the earring Feature 2: UV lights around the edge help disinfect the surface of ojewelry by inactivating 99% of infectious bacteria in less than 6 minutes. The BlingBox is a self-sanitizing anti-tarnish jewelry box that cleans your earrings to prevent piercing irritation. OUR VISION Consumer Benefits: 1) The BZK sponge prevents piercing infections and calms irritation 2) The UV Lights eliminate bacteria that exacerbates inflammation in eczema-prone skin 3) The anti-tarnish fabric protects consumer’s jewelry

TEAM 3 C3 3 Our Total Startup Investment Includes Over $720,000 in Net Working Capital and Capital Expenditures We invested 2 months worth of NWC expenses , assuming Operations must begin 2 months prior to launch: Cash: calculated as 2 months worth of Year 1 Direct Labor from Operations Raw Materials and WIP : 2 months worth of Year 1 RM and WIP Inventory Finished Goods: 2 months worth of Year 1 Finished Goods Inventory We invested 2 months worth of Operating expenses: Premarketing Expenses: 15% of Year 1 Integrated Marketing Communications Expenses All Other: 2 months worth of Year 1 Manufacturing Overhead

TEAM 3 C3 3 Our initial capital expenditures includes investment in production line and factory equipment We invested $420,062 total in initial Capital Expenditures and Information Systems Expenses Production Line Capex includes: Liquid Mixer Machines, etc. Conveyer Belt Table Ventilator Warehouse Capex includes: Pallet racks, trolleys, etc. Office Capex includes: desks, chairs, etc. Factory Build Out Cost was calculated using the given assumption $20 per square foot for our 16,000 sq ft. rental in Springfield, MO

$250,000 will be raised from Friends and Family The remaining amount will be raised from External Investors All Shares are sold a $1.00 each TEAM 3 C3 3 Our business will be funded solely by equity in the amount of the peak paid in capital before NPV turns positive The total funding amount will be peak Paid In Capital, the maximum amount of PIC on the pro-forma Balance Sheet just before our project becomes cash-flow positive Because we are still cash-flow negative, we do not yet know the exact number

TEAM 3 C3 3 Although our profit margins are healthier than the industry average, our operating margins are unusually low https://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/margin.html

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