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University Of Charleston *

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Economics

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Feb 20, 2024

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docx

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Why do you feel this strategy can be beneficial? A commonly held maxim in auction dynamics is that "strong losing bidders lead to higher winning bids." (Peeters & Tenev, 2018) While the likely winner of a famous painting may be known beforehand, the active pursuit of representatives from other museums serves a strategic purpose. The second-highest bidder often exerts the greatest influence on the final price, emphasizing the impact of competition. (Peeters & Tenev, 2018) Beyond the direct financial competition, the presence of multiple bidders, even if they are unlikely to win, induces a psychological urgency and enhances the perceived value of the item. (Peeters & Tenev, 2018) This competitive atmosphere can drive up the final price by stimulating a desire to win, even among those aware they may not secure the winning bid . Explain the drawbacks that impact an auction when the painting is sold. When a painting is brought to auction, various potential drawbacks can influence the outcome. Firstly, there's the concern that the painting might not reach its reserve price. In such instances, the artwork typically reverts to the owner, leading to a loss of potential commission for the auctioneer and disappointment for the seller. (Horsley, 2023) This not only has immediate financial implications but also reflects on the overall success and reputation of the auction. A second challenge emerges from the possibility of protests disrupting the auction proceedings. Artworks with controversial themes or entangled in ownership disputes can attract protests, potentially causing delays or even leading to the cancellation of the auction. (Horsley, 2023) Beyond the immediate disruption, such incidents can tarnish the reputations of the painting, the artist, and the auction house. Adding to the complexity, there's the inherent risk of damage during the auction, particularly through mishandling or inadequate protection during transportation. This poses a twofold issue, diminishing the painting's value and reducing its appeal to potential buyers. (Horsley, 2023) Recognizing the importance of safeguarding artworks, auctioneers must proactively implement measures such as comprehensive insurance and robust risk mitigation strategies. Effectively addressing these challenges is crucial not only for the financial success of the auction but also for maintaining the integrity and reputation of the auctioneer and the auction house. It underscores the necessity for thorough preparation, risk management, and a keen understanding of potential pitfalls in the intricate world of art auctions. How would uncertainty affect the auction process? The presence of uncertainty significantly influences the auction process by complicating the assessment of interest in the painting and the establishment of a suitable reserve price. Determining an appropriate bid becomes challenging when the value of the painting is unknown, leading to potential difficulties in attracting bidders. (Richstein, Lorenz & Neuhoff, 2020) The auctioneer must exercise greater caution when setting a reserve price, as falling short of this benchmark would render them liable for the difference. (Richstein, Lorenz & Neuhoff, 2020)
Uncertainty regarding the painting's value introduces a spectrum of potential outcomes during the auction. On one hand, bidders might adopt a more cautious approach, reluctant to bid as high due to the uncertainty. (Richstein, Lorenz & Neuhoff, 2020) This cautiousness could result in the painting selling for less than its potential known value. Conversely, some bidders might adopt a more aggressive stance, aiming to capitalize on the uncertainty and potentially drive the final price higher than its known value. An additional challenge emerges in terms of buyer confidence, as uncertainty may deter potential bidders, reducing the overall competitiveness of the auction. (Richstein, Lorenz & Neuhoff, 2020) Marketing the artwork becomes more complex when the value is uncertain, impacting promotional efforts that rely on emphasizing the painting's unique qualities. Moreover, uncertainty can lead to challenges in managing seller expectations, as disparities between the final auction price and anticipated value may cause dissatisfaction. In essence, the uncertainty surrounding the value of a painting introduces complexity and risk into the auction process, necessitating careful consideration and strategic decision-making by the auctioneer. References Horsley, C. B., (2023). Auction Pitfalls. Retrieved on December 1st, 2023, from: https://www.freeartappraiser.com/auction-pitfalls/ Peeters, R. and Tenev, P.A. (January 2018). Number of bidders and the winner’s curse. Retrieved on December 1st, 2023, from: https://www.otago.ac.nz/__data/assets/pdf_file/0028/312589/number-of-bidders-and- the-winners-curse-673907.pdf Richstein, J. C., Lorenz, C., Neuhoff, K. (2020). An auction story: How simple bids struggle with uncertainty. Retrieved on December 1st, 2023, from: https://www.sciencedirect.com/science/article/pii/S0140988320301249
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