Gillette Case Study

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Problem 07-16 (algo) Suppose Fiat recently entered into an Agreement and Plan of Merger with Case for $4.3 billion. Prior to the merger, the market for four-wheel-drive tractors consisted of five firms. The market was highly concentrated, with a Herfindahl-Hirschman index of 3,100. Case's share of that market was 20 percent, while Fiat comprised just 14 percent of the market. If approved, by how much would the postmerger Herfindahl-Hirschman index increase? Based only on this information, is the Justice Department likely to challenge the merger according to the Horizontal Merger Guidelines? No Yes O Possibly - but other factors will be considered

Answer questions 4 & 7

Please type your NUMERICAL answer in the space below. ENTER ONLY THE NUMBER. IF answers are in decimals, please round the number to one decimal point. Winterfell Cable TV pays $100,000 per year to earn exclusive rights to air a premium sports channel. There are two types of subscribers in Winterfell: 3,000 die-hard sports fans who will pay as much as $200 a year for the new channel and 20,000 occasional sports viewers who will pay as much as $25 a year for a subscription to it. a) If Winterfell Cable is unable to price discriminate, what price will it charge and how much are its profits? Price Profits= b) If Winterfell Cable is able to price discriminate, how much will it make in profits? Profits= What is the deadweight loss associated with the nondiscriminating pricing policy compared to the price c) discriminating policy? DWL=

Number 4 In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era's Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly-Clark) realized that many customers were using the product as a disposable handkerchief. The company switched its advertising focus, and sales more than doubled. Kimberly-Clark faced a significant challenge in trying to grow and defend its new product. At its core, Kleenex is simply tissue paper, a product that is not particularly difficult to replicate. As others in the consumer packaged goods industry saw the profits available from producing disposable handkerchiefs, they moved into the market. Kimberly-Clark management resorted to series of actions to obtain and maintain the leadership role in this industry. The actions included creating an innovative use for a relatively common…

Suppose you come home from having earned your degree at CSUEB. Your parents own a localchain of fitness clubs that have a great reputation. Your father uses cost-plus pricing, and at themoment he is charging $200 for an annual membership, and is currently selling 800 memberships.Your parents are quite happy with their current markup above average costs You suspect that perhaps they could be doing better and be more profitable. After consulting with the club’s manager, you learn that the cost function for annual memberships is given by c(Q)=1000+20Q+(1/20)Q2 .Further, they tell you that the own price elasticity of demand is approximately -2.5 Are your parents choosing a membership price that is maximizing profit? If not, what would yousuggest – increase the price or reduce the price? Explain

Exercise 5.2 Why is the firm's demand curve flatter than the total market demand curve in monopolistic competition? Suppose a monopolistically competitive company makes short-term profits. What will happen to your long-term demand curve? Represent graphically.

Farah owned an antique store that specialised in rare porcelain bowl. When she opened the business in 2000, it was at a shop in an eastern suburb of Melbourne. In 2010 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Margaret retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds. Suggest some advice to Kasim according to this case.

To test the effectiveness of a two Web advertising agencies, you increase your ad purchase with agency A by 50% without changing your purchase through agency B. The referrals to your website from agency A increased by only 34% but the referrals from agency B fell by 21%. Why might the difference-in-difference estimate of the referrals per dollar through agency A be biased?

Learning 20 You have developed a new computer operating system and are considering whether you should enter the market and compete with Microsoft. Microsoft has the option of offering their operating system for a high price or a low price. Once Microsoft selects a price, you will decide whether you want to enter the market or not enter the market. If Microsoft charges a high price and you enter, Microsoft will earn $30 million and you will earn $10 million. If Microsoft charges a high price and you do not enter, Microsoft will earn $60 million and you will earn $0. If Microsoft charges a low price and you enter, Microsoft will earn $20 million and you will lose $5 million. If Microsoft charges a low price and you do not enter, Microsoft will earn $50 million and you will earn $0. Construct a payoff table and find the Nash equilibrium if you and Microsoft both make your decisions simultaneously. a. In a simultaneous move game, Microsoft will and you will b. Now suppose that Microsoft…

A victim need not be physically injured or harmed for a battery to occur so long as offensive contact is involved. True or False

Farah owned an antique store that specialists in rare porcelain bowl. When she opened the business in 2000, it was at a shop in an eastern suburb of Melbourne. In 2010 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Margaret retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds. During the Auction session, Tony was so drunk that he didn’t know what he was doing, bid successfully at an auction for the purchase of a house. It was clear to the auctioneer that Tony didn’t know what he was doing. However,…

Exercise 6.2. If the companies that make up a duopoly agreed on the amount they are most interested in offering to the market, what amount would they choose? Why? If, on the other hand, each of the companies acted on its own, would they produce between the two a greater or lesser amount than in the previous situation? Graphically represent and explain your answers.

Cutey Barber Salon Cutey Barber Salon is a trendy barber salon that is located in a densely populated city called Maple. Demand for the services offered by the salon is fairly high. It offers services such as haircuts, hair styling, scalp massaging and conditioning treatment, straight razor and wet shave, beard sculpting, facials and hair colouring. In addition to these services provided, the salon sells premium hair products to customers. The salon has the ability to produce a maximum of 20,000 haircuts and hairstyling per year. Demand for haircuts and hairstyling over the last five years can be seen in the following table:- Year Demand for haircuts and hairstyling   2017 11,500 2018 12,200 2019 13,400 2020 14,000 2021 14,500 Although the business does not have a written vision and mission statement, it is clear in the minds of management what they want to achieve and what they would like to be in the future. Currently, customers can walk in at…

City Condos Construction, CCC, obtained a loan to purchase city land for a premium condominium building. CCC paid a real estate analyst $100,000 to write a report on the market. The report stated-and CCC believes- that each condo will sell for $5 million and they will build 10 condos on each building floor. The city's condo market is competitive but limits condo towers to 6 floors only. Construction costs rise with the number of floors built. The construction costs are $5 million (or $5m) to build one floor, $20m for two floors, $45m for 3 floors, $80m for four floors, $125m for five floors, and $180m for six floors. (Notice these values are not per floor costs.) In addition to these costs, CCC pays $1m per year in interest on its loan which it cannot avoid and will pay overhead costs for construction of $5m per year which are incurred only when construction occurs. МС, АC, MR MC AC MR a $10 Condo Floors Given the cost and revenue information above, the numeric values for CCC's cost…

What can be used to influence and shape consumers’ intangible preferences in order to differentiate products within a monopolistically competitive market? Group of answer choices pricing strategy product placement advertising

Refer to the Front Page to answer two questions. FRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success!

Marke is 22 years old, and has just been offered a job as manager of a clothing store in a nearby mall. Mark is confident he can make a profit for several reasons. He has always been interested in fashion and knows what clothes are popular. He paid his way through college by working at several small stores, and thus picked up practical experience. In addition, Mark studied buying and selling in school. His business courses taught him the basic techniques for running stores profitably. If the store makes enough profit, Mark is sure he will get a large bonus at the end of the year. Basic Economic Questions From what you have read, fill in the chart below with examples that show how each economy would answer the basic economic questions. Economy What and how much should What type of Who should How should Who should share in what produce what? goods and services be produced? economic be produced? is produced? system is described? Mark's:

You are the buyer for The Shoe Outlet. You are looking for a line of men’s shoes to retail for $79.95. If the markup on men's shoes is 45% based on selling price, what is the corresponding percent markup based on cost? (round answer to nearest tenth of a percent)

Problem 08-16 You are the manager of College Computers, a manufacturer of customized computers that meet the specifications required by the local university. Over 90 percent of your clientele consists of college students. College Computers is not the only firm that builds computers to meet this university's specifications; indeed, it competes with many manufacturers online and through traditional retail outlets. To attract its large student clientele, College Computers runs a weekly ad in the student paper advertising its “free service after the sale" policy in an attempt to differentiate itself from the competition. The weekly demand for computers produced by College Computers is given by Q= 800 – 2P, and its weekly cost of producing computers is CQ) = 1,200 + 2Q². If other firms in the industry sell PCs at $300, what price and quantity of computers should you produce to maximize your firm's profits? Price: $ Quantity: What long-run adjustments should you anticipate? computers Exit by…

Summarize the six components of a marketing plan.

Use the following data to answer the questions below. P $374.00 $366.52 $362.78 $340.34 $332.86 $314.16 $302.94 $299.20 Q 7860 7936 8393 8928 9250 9332 9469 9946 To maximize total revenue, what would you recommend if the company was currently charging P = $302.94? If it was charging P = $315.00? Select one: O a. Raise the price if it is currently $302.94; lower the price if it is currently $315.00. O b. Price should be lower than both $302.94 and $315.00. Oc. Lower the price if it is currently $302.94; raise the price if it is currently $315.00. O d. Price should be raised above both $302.94 and $315.00.

PowerPoint about Principles of Marketing

Tesla Many analysts cite Tesla as the most innovative car company to enter the automobile industry in recent history. The company was founded in 2003 with the vision of being an independent automaker that would build affordable electric cars. Over the next 17 years, it produced five different car models and continues to introduce concepts for additional vehicles. It has also expanded into home battery and solar panel products. In the first half of 2020, 81% of electric vehicles sold were Teslas, and its affordable sedan, the Model 3, is the all-time bestselling electric vehicle ever. Tesla’s cars helped create a new market for electric vehicles. In addition, its cars have technological components that have advanced safety throughout the automobile industry. Its cars can come with self-driving capabilities and advanced safety warnings. Parts of these technologies have been adopted by other car makers. 1.Think about the automobile industry. Explain what type of market it is by answering…