SWOT ANALYSIS

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2) How does the corporate office create a parental advantage, which is difficult to duplicate by its more focused competitors? 3) What are the synergies and economies of scope and how do they work at Disney to lower its overall costs? 4) Given the diversification approach that Disney uses, what are some things that they can do to deal further with the trend toward cord-cutting and competition from large streaming and content producers such at Netflix, Amazon, and other content producers?

II. Problem 1. Tennis Products, Inc., produces three models of high-quality tennis rackets. The following table contains recent information on the sales, costs, and profitability of the three models: Average Quantity Sold (Units/Month) 15,000 5,000 10,000 Variable, Cost per Contribution Current Price Total Margin Per Unit Contribution Model Revenue Unit Margin* $225,000 85,000 250,000 $560,000 A $30 $450,000 175,000 450,000 $1,075,000 $15 $15 B 35 18 17 C 45 20 25 Total * Contribution to fixed costs and profits. The company is considering lowering the price of Model A to $27 in an effort to inçrease the number of units sold. Based on the results of price changes that have been instituted in the past, Tennis Products' chief economist estimates the arc price elasticity of demand to be -2.5. Furthermore, she estimates the arc cross elasticity of demand between Model A and Model B to be approximately 0.5 and between Model A and Model C to be approximately 0.2. Variable costs per unit are…

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1. Tom Jackson has been running a successful steakhouse that specializes in serving upscale steak dinners. His current marketing campaign targets residential households. Recently, it was announced that a new conference hotel was to open near his steakhouse, bringing in many potential business customers. Speculation followed that Morton's steakhouse-an upscale steakhouse chain currently marketing to business customers nationallywas considering opening one of its restaurants near the new hotel and would therefore compete with Tom's restaurant. In light of the potential threat from Morton's, Tom began considering the possibility of making a significant investment to change his marketing campaign and target businesses rather than households. In doing so, he estimated the following profit outcomes (in thousands of dollars) resulting from the strategies that he and Mortons might implement: Morton's Marketing Target Enter Don't Enter -$200, -850 $50, $100 $105, $0 Businesses $90, $0 Тоm…

Refer to the Front Page to answer two questions. FRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success!

Q3 solution needed  company: Amazon 1) Choose one product and identify its market structure among a perfectly competitive, monopoly, monopolistically competitive, and oligopoly and explain why.    Product:   Perfectly competitive: Monopoly: Monopolistically competitive: Oligopoly: 2) Choose one company for your product and describe its history and at least three unique characteristics of that company.    The company for my product that I have chosen is ________. _____’s notable historical moments include ________. Three unique characteristics of _______ include _______.   3) Show and describe historical data on its quantities produced (sales), its price, and its revenue at least 10 years.

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6.Hypotheses Which of the following statement(s) is/are true if all of Stahl et al’s hypotheses are true? a. Brand equity and behaviour change together b. Increases in differentiation are positively associated with customer acquisition c. Changes in knowledge are negatively associated with retention rates d. Changes in esteem are not associated with changes in acquisition rates

11. A key to business success is to decide in advance how to respond to the issues that   underlie all questions of ethics and   A) personnel complaints   B) compensatory damages.   C) governmental support   D) social responsibility   12. Which of the following does NOT fall into the degrees of competition continuum?   A) Perfect competition   B) Monopolistic competition.   C) Competitive advantage   D) Oligopoly

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According to Figure 9-1, column D would represent which type of product? BASIS OF COMPARISON Product A B TYPE OF CONSUMER PRODUCT C D Rolex watches Burial insurance Tootpaste, ATM withdrawal Cameras, TVs Price Usually very expensive Varies Relatively inexpensive Fairly expensive Place Very limited Often limited Promotion Figure 10-1 Uniqueness of brand and status stressed Awareness is essential Multiple Choice shopping convenience specialty ○ prestige unsought Widespread; many outlets Large number of selective outlets Price, availability. and awareness stressed Differentiation from competitors stressed

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12. In the context of marketing, the most important role of the family is A) intergenerational brand transfer B) peer socialization C) socialization of family members D) shared shopping experience E) parental socialization 13. John drives by the same billboard every day on his way to work. He has seen the billboard so many times, that he no longer notices it. This is an example of A) sensory adaptation B) just noticeable difference C) differential threshold D) perceptual blocking E) absolute threshold

(12) Suppose all firms in a monopolistically competitive industry were merged into one large firm. Would that new firm produce as many different brands? Would it produce only a single brand? Explain.

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2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Certification in Online Counseling as a Group Home Counselor TR Counseling TR Group Home Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 $190 $150 $95 1000 $35 $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle

4. Justify that inventions keep evolving in an episodic form. Explain its characteristics. How did Toshiba take advantage of it in gaining market power in the global data storage industry? When can creative destruction grow as disruptive innovation?

2. Market structures For each of the following scenarios, identify the number of firms present, the type of product, and the appropriate market model. Select the matching entry for each dropdown box in the following table. Scenario There are hundreds of colleges and universities that serve millions of college students each year. The colleges vary by location, size, and educational quality, which allows students with diverse preferences to find schools that match their needs. Dozens of companies produce plain white socks. Consumers regard plain white socks as identical and don't care about who sells them their socks. The technology for producing socks is widely known, and any reputable person who wanted to start a sock manufacturing business could obtain a loan from a bank to buy the necessary machinery. In a small town, there are four providers of broadband Internet access: a cable company, the phone company, and two satellite companies. The Internet access offered by all four…

3 Choose any Pricing related (theory, strategy, philosophies, models, techniques, etc ) to discuss in-depth. Element 4: Provide real example/s that support your chosen approach

1. Critically analyse Danone Corporation’s entry mode of 2 markets ( for example, UK, Nigeria, etc.)  from 2 different continents ( excluding India) as it is a multinational corporation with references of the informations. Consider the following points during writing the answer : a. Reason behind choosing this particular market and when did they enter the market and with what product?b. Entry mode and was it a good or regrettable choice - critically analyse;c. Was the business a success or failure in the new market? Why.

1.Microsoft is one of the leading software companies. Prior to 2000, Microsoft’s share of the market for personal computer operating systems stood above 80 per cent. However, since the twenty-first century Microsoft’s market share has steadily declined to 40 per cent. This is due to the rise in competing software producers such as Apple macOS (10%), Google's Android OS (35%), Linux Operating System (35%), and Apple iOS (5%). The market share of each company is provided in parentheses. Google and Linux have decided that it would be in their best interest to work together to serve the market. This is not common knowledge to the person’s outside of the companies. i. Draw how equilibrium price and quantity are determined in this industry. Hi does this refer to the monopoly market structure diagrams? 2. Allsmart’s demand curve is given by Q=10-P for its dishwashers. The marginal and average cost is $3 per dishwasher produced. Complete the following table. Photo below concerns…

212592/variants/1301916/take/7/ Question 15 Listen Which of the following describes a unique value proposition of an ice cream business? A Scoopy's will offer the only fluffy waffle cone in Dallas. B C D Scoopy's will be located in the downtown area of Dallas. Scoopy's will offer five different flavors of ice cream. Scoopy's will offer a 50 percent discount when buying two cones. 13 of 18 Total Questions Answered * £ ✰ ✰ All Changes Saved V ( □ *** ANN Continue 10/