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Running head: DOCUSIGN, THE LEADER OF WEB-BASED SIGNATURES 1 Amanda S. Dalby Full Sail University ECO2005-O Introduction to Economics Professor Margaret Cox September 11, 2022 Author’s Notes Abstract: Nelson Guzman Introduction (DocuSign, The Leader of Web-Based Signatures): Nelson Guzman First paragraph (DocuSign Revenue and Statistics): Bethany Burgess Second paragraph: Amir Tavassoli Third paragraph (Where DocuSign is Heading): Amanda Dalby

DOCUSIGN, THE LEADER OF WEB-BASED SIGNATURES 2 Table of Contents Abstract ................................................................................................................................ 3 DocuSign, The Leader of Web-Based Signatures ................................................................ 4 DocuSign Revenue and Statistics ........................................................................................ 4 Paragraph 2 heading .................................................................................................... 5 Where DocuSign is Heading ....................................................................................... 6 References ............................................................................................................................ 8 Footnotes .............................................................................................................................. 9 Tables ................................................................................................................................. 10 Figures ............................................................................................................................... 12

DOCUSIGN, THE LEADER OF WEB-BASED SIGNATURES 3 Abstract DocuSign filled a missing gap needed in this digital age to help both small and large businesses and organizations go in a more paperless direction with the use of digital eSignature technology. As its market share grows, DocuSign is constantly evolving and keeping up with current trends in the market to maintain it’s reign as one of the top businesses in the world that offer this service as the world moves towards a more paperless business model. Not only is DocuShare and businesses that offer similar services taking this technology to the next level, but it also helps the environment by giving businesses a new and faster paperless option. The less paper we use, the less it is produced allowing our rainforests and natural environment to last a lot longer, truly making this world, a better place for not only us; but for our planet and it’s future as well.

DOCUSIGN, THE LEADER OF WEB-BASED SIGNATURES 4 DocuSign, The Leader of Web-Based Signatures DocuSign offers companies and organizations to manage electronic agreements. They do this by offering e-signatures, where a document can be signed by someone on a mobile device or computer electronically as opposed to signing an actual paper document, which is something I feel was needed in our current digital age. DocuSign has its headquarters in San Francisco, California, with over 1 million customers and millions of users across the globe in more than 180 countries. The company was founded in 2003 by 3 people: Court Lorenzini, Tom Gosner and Eric Ranft. The idea to start a company that captures digital signatures was had by Tom when he was with NetUpdate. With the help of Court Lorenzini, Tom was able to purchase a start-up asset from NetUpdate called DocuTouch, which held patents on web-based digital signatures. Two top competitors are Acrobat Sign and SignNow, which are fairly close in with the services they offer and all-around favorability. Aside from small functionality differences, all 3 companies rank very high and are the top choices amongst users of this type of service. DocuSign Revenue and Statistics DocuSign charges monthly fees, depending on the type of subscription you purchase. The different types of subscriptions are: Personal (Covers individual needs), Standard (Covers a team’s needs), and Business Pro (Covers an advanced team’s needs). The personal plan is for only one user, and costs $10/month, or $120/year. The Standard plan covers up to five users at $25/month/user or starts at $300/year. The Business Pro plan covers five or more users, and the pricing starts at $40/month/user, or starts at $480/year. 1 Sources of Income: monthly subscriptions, yearly subscriptions, and other professional services. (Figure 1). The competition structure of DocuSign is Pure Competitive. There are many similar competitors offering similar products and services as DocuSign, therefore, making it a 1 DocuSign Official Website. https://www.docusign.com/products-and-pricing

DOCUSIGN, THE LEADER OF WEB-BASED SIGNATURES 5 competitive market. The factors that affect demand are simply because of our culture quickly moving everything towards the digital market. It is why the market of eSignature companies have vastly grown over the last several years. Industries such as real estate, healthcare, and financials are all not just wanting to, but needing to go paperless, in order to create hassle free documentation. 2 If the consumer’s income were to change, the demand for the product wouldn’t change much. With DocuSign’s reasonable pricing, most individuals would be able to still afford it. You would either pay $10 for paper documentation, or $10 for a monthly subscription. It is also easier to keep up with. The idea behind DocuSign is genius, really. It benefits both the company and the consumer. The price of the related company, HelloSign, is more expensive. Its individual plan is $15/month, and its Standard plan starts at $600/month. Their standard plan is double that of DocuSigns’. If HelloSign were to decrease their prices, It is unlikely that it would affect the demand of DocuSign. Its reputation holds the market in eSignatures. (Table 1 and 2). Paragraph 2 heading. DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and more than a billion users in over 180 countries use the DocuSign Agreement Cloud to accelerate the process of doing business and simplify people's lives. The platform has 350+ prebuilt integrations with popular business apps. In addition, our API enables embedding and connecting DocuSign with customers’ websites, mobile apps, and custom workflows. Today, more than 1,000,000 customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and to simplify people's lives. 2 Shobhit, S. (2019, June 25). How Does DocuSign Make Money? Investopedia. https://www.investopedia.com/investing/how-does-docusign-make-money/

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