LeapFrog Case

.docx

School

North Carolina State University *

*We aren’t endorsed by this school

Course

370

Subject

Electrical Engineering

Date

Apr 3, 2024

Type

docx

Pages

1

Uploaded by DeanPigeonMaster782

Report
Background Leapfrog introduced a new educational product which combined a high tech materials and sophisticated electronics to create an interactive book that makes a sound when a child touches a certain word or picture LF didn’t know how popular customer demand would be LF had one chance to get inventory ordering right due to how far in advance companies need to assemble the product Map of Supply Chain for LeapFrog Upstream - activities/firms that are positioned earlier in the supply chain relative to another activity Downstream - activities/firms positioned later in the supply chain relative to some other activity or firm of interest First-tier supplier - supplier that provides products or services directly to the firm Second-tier supplier - supplier that provides products or services to a firm’s first-tier suppliers Constraints to be resolved with Manufacturers 1. Production molding constraint - not having enough molds 2. Materials - limited supply of key components 3. Logistics - had to think of more expensive options than ships to move the products because ships are too slow How did LF predict the sales trend and how did they react? LF designed two more molds LF called on its manufacturer which called on its first tier supplier to get more resources for the product LF used airplanes to deliver products faster Tier 2 Supplier Plastics Electronics Paper/ books Tier 1 Supplier Capable Toys Leap Frog Retailers: Walmart, Target, Etc Upstream (suppliers) Downstream (customers)
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