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Isabella Moore Dr. Powell English 1101 8 November 2022 Argument Essay Lululemon Athletica, this company sells products that are mostly used for yoga, running, fitness training, swimming, and other sweaty activities. This brand provides a wide selection of clothing and accessories for men, women, and girls to meet the demands of consumers looking for high-quality items that are appropriate for those who engage in physical activity. For instance, this brand sells fashionable clothing for women that they can wear for lunch or even while working out. Because of their high quality and fashionable appearance, Lululemon's products typically have high prices. Lululemon bases its rates on the notion that it provides a considerable value to its customers. Products from Lululemon are only offered in a small selection at their stores or through their official websites, where clients may also conduct online orders. Because of its positive reputation, Lululemon is able to successfully market its new lines of merchandise. Additionally, it always introduces its products with upgraded and enhanced fabrics, which makes its customers want to purchase its items even if they have to pay a higher price. According to Lululemon's SWOT analysis, the brand's strength is the high-quality items it provides to its clients with upgraded materials with each new introduction, while its weakness is that the products are extremely pricey and not accessible to everyone. There are more than 415 Lululemon stores globally. As a result, it is falling behind its rivals in terms of worldwide expansion to reach potential clients all over the world, which means it has the chance to research the markets in

various nations and expand in line with those findings. Businesses like Under Armour, Puma, Nike, Abercrombie &Fitch, and others have always posed a challenge to Lululemon because they offer nearly the same choice of products and services more successfully and efficiently than Lululemon does. The five external elements also have an impact on Lululemon's company. Given the level of competition, rivals like Under Armour, Puma, Nike, and others may have an impact on Lululemon's company by luring customers with superior goods and services. Additionally, Lululemon can operate more effectively thanks to the Competition Act, a piece of federal legislation that upholds and promotes competition while also discouraging corporations from engaging in anti-competitive behavior. Customers of Lululemon place a high value on product quality. Customers are aware that they are obtaining the greatest leggings possible when they purchase them. Fabric, performance, and craftsmanship are listed as the three factors that determine the best quality on Lululemon's website. When considering a pair of leggings, comfort is always top of the list. For Lulu, selecting the ideal fabric is crucial. If they don't already have one for you, they will make it. Performance is correlated with comfort; if you're not comfortable, your performance may suffer. Lulu has extremely high expectations for the functionality of its leggings because they are an athletic company. The Lululemon owner says “We’ll never be done listening to athletes and yogis like you; since 1998, you’ve been helping us create gear that seriously performs in sweaty situations.” (Berkeley Jr). With such a strong claim, the consumer has very high expectations when buying their leggings. Additionally, customers want their products to be well-made and durable for a very long time. They pay attention to every aspect when making their leggings, including how they fit. The tendency of Lululemon to embrace athleisure is a crucial asset in the company's strategy. The company has discovered that it is vital to appeal to this potential client group as more people continue to embrace a health-conscious mindset. The strategy appears to be working because the company has been expanding over time. Since both clothing kinds are essential to Lululemon's business, the growing demand for athletic wear that can be worn in

sports arenas and around urban neighborhoods should result in more financial rewards. People are more inclined to wear casual clothing everywhere due to the widespread casualization of apparel in the American market (Hailey). When the business first started, its goal was to develop components that would enable people to live longer, better, and more enjoyable lives. This purpose was built on the company's culture and values, which center on innovation, entrepreneurship, greatness and enjoyment, and high-quality products. These basic values served as the company's strategic planning process' guiding principles. The company started working on creating high-quality and cutting-edge items with the intention of giving athletes and yogis an argument for physical exercise, therefore the approach is relevant to its goal and principles. Additionally, the business has strong and persuasive strategic planning ideas that encourage the market to believe that endorphins released during exercise will help individuals make wiser decisions, relax, and reduce stress (Sherman). On its corporate website, Lululemon emphasizes the importance of its social responsibility as the foundation of its business practices. Lululemon considers that it has obligations to all of its customers. To ensure that its consumers, suppliers, stockholders, and vendors are all happy with its products and service, it should conduct itself ethically. As a result, the business was well- positioned and did its best to give back to society while avoiding moral controversies that would have damaged its brand and hurt its ability to compete. The business is committed to advancing its goal of developing tools that help people live longer, healthier, and more enjoyable lives (Sherman) One of Lululemon's goals and general business strategy is to increase efficiency and reduce waste. The business aspired to provide cutting-edge goods and methods to lessen environmental damage. The business adopted a strategy of ongoing process innovation in design, packing, and delivery (Hailey). To find the best strategy to reduce environmental pollution, these procedures were regularly examined. The business is proficient at allocating both people and financial resources for the development of the market environment and the accomplishment of

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