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Introductory Paragraph and Rhetorical Analysis Outline Because the Advertising Rhetorical Analysis is a more research and analysis-heavy project than your Zoom In essay, in lieu of a first draft you will be submitting an introductory paragraph draft plus a thorough analysis outline to Canvas by 10 PM on Sunday, Oct. 2 for peer reviews and an in-class workshop before submitting your final full draft on Sunday Oct. 16. The goal of this outline is to help you organize your texts, thesis, arguments, and evidence before expanding them in paragraph form and introducing cited evidence from “Masters of Desire: The Culture of American Advertising.” To complete the Introductory Paragraph and Rhetorical Analysis Outline, please fill out the sections of this document that have been left blank, concluding with a draft of your thesis and an introductory paragraph for your Advertising Rhetorical Analysis at the end. Feel free, when writing, to use more space than is provided and expand sections as needed; this document is just a template, so your text may require more lines on the page than are initially allotted. Please note : You are free to make changes to your arguments, evidence, thesis, and introductory paragraph between the time you submit this outline and the time you submit your final draft. Nothing you write here is set in stone! That is part of the reason why you will receive peer feedback, workshop comments, and instructor feedback—you are encouraged to make changes and improvements as needed from this initial outline if it serves the strength of your paper.

Name: Torrie Hood Date:10-02-2022 Section 1: Ad analysis Ad #1 (What is the first ad you chose to analyze? Include a hyperlink, if available) : 2014 chevy commercial -Maddie https://youtu.be/3t6bLugtJkQ Brief summary of Ad #1 (What is it advertising, and what happens in the ad itself?) : The commercial is advertising the 2014 chevy truck. Video format (animation, live action, photography montage, or other) : Video format is live action for the most part. Context (How does being hosted on YouTube affect the ad’s ability to reach its intended audience? On what dates were these ads shared—is there any significance, or examples of Kairos, attached to these dates?) : These dates was in 2014 , It can reach so many that like chevy trucks. Intended audience (Who is it targeting, and how do you know that?) : People who like Chevy truck and who has dogs. That’s the main idea of the video. How does it use ethos in its advertising?: Its use ethos by having the girl trust the dog and the car. If she trust and love the car there for you should to . How does it use logos in its advertising?: The commercial was making a fact that having a 2014 chevy truck was the best thing you ever could do.

How does it use pathos in its advertising?: The girl goes through so many sad moments with her dog. Ad #2 (What is the second ad you chose to analyze? Include a hyperlink, if available) : Doritos super bowl Brief summary of Ad #2 (What is it advertising, and what happens in the ad itself?) : Lil Nas and Sam Elliot has a dance off for Doritos . Video format (animation, live action, photography montage, or other) : Live action Context (How does being hosted on YouTube affect the ad’s ability to reach its intended audience? On what dates were these ads shared—is there any significance, or examples of kairos, attached to these dates?) : It affect the ability because it’s a Superbowl ad so many young kids and young adults would come across it. It came out jan 29,2020. Intended audience (Who is it targeting, and how do you know that?) : Doritos , Cowboys , Lil Nas and Sam Elliot fans

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