JetBlue IPO Summary
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JetBlue IPO
Summary
JetBlue decided to IPO in 2001 to continue its growth and offset its investment losses. JetBlue
was led by David Neeleman who had made several innovations to the airline industry prior.
Under his leadership, JetBlue improved customer experience (leather seats, free LiveTV,
preassigned seating, high customer service, and low fares) while reducing operating costs to the
lowest out of any major US airline. This in addition to its economies of scale from only having
one aircraft model earned them a strong capital base. They also had strong brand loyalty due to
their strong customer service and flying experience, especially in New York with 21 million
customers.
The initial price of the stock was $22-24. There was strong demand for the initial offering so the
management team wanted to raise the price and show confidence to the market so they raised it
to $25-26. But even then they felt that it was undervalued. However, their goal was not to
maximize IPO potential but to raise capital for the short term and ensure positive returns for
employees. They also wanted to price the stock at a reasonable rate to ensure long-term growth
and to better align with their low-cost strategy.
Analysis
An Initial Public Offering (IPO), is when a private company sells securities to the public for the
first time. The company goes from a small number of shareholders to a large number of investors
and the stock is publicly traded on the stock exchange. This allows the company to raise a large
amount of capital and increase its brand awareness. In exchange, the company cedes control over
its organization. Existing shareholders lose a substantial percentage of ownership of the company
and they also lose voting rights as all common shareholders can vote. JetBlue should analyze
whether this tradeoff is worth it for the company. They should also do a market analysis to see
under which conditions did similar companies IPO and how those companies performed
afterwards.
The discounted cash flows model shows that the stock value is $48.21. I assumed a terminal
growth rate of 2% since it was not provided. WACC was calculated by using Southwest data
since it was not provided for JetBlue. The cash flows were calculated by subtracting the change
in net working capital from NOPAT (Exhibit 13). Then by dividing the sum of the present values
of the discounted cash flows in the horizon and terminal periods by the number of shares
outstanding (41 million), the stock price is calculated.
See Excel file for details*
The comparable multiple method shows that the stock price is $45.45. This is computed by
taking the average of all the P/E ratios of all the airlines and multiplying it with the EPS of
JetBlue(Exhibit 7).
See Excel file for details*
Both stock valuation models result in similar results (DCF: 48.21, Comparable: 45.45). Both
models show that the stock is undervalued from its initial IPO price of 27. However, the stock
did make a comeback to more accurately reflect its true value as the stock rose $45 at the end of
the first day.
JetBlue’s financial statements showed that it was in a healthy state with a couple of minor
exceptions.
The Balance sheet showed that it had a poor current ratio of (144,265/194,126) in 2001
indicating that it will have a tough time paying off its current liabilities using its current assets
(Exhibit 2).
In addition, its income statement showed that it turned a profit in 2001, just three years after it
was founded (Exhibit 3). This is a remarkable feat especially for an airline company with high
fixed costs, barriers to entry, and dealing with poor market conditions due to the 9/11 tragedy.
Recommendations
Since JetBlue had mostly great financials, an IPO would be great for them as a cash infusion
would help them grow exponentially. Also, they were able to handle adverse market conditions
like 9/11 by increasing innovation and customer service separating themselves from the
competition. A cash infusion would allow them to buy more planes, fly more routes, and
continue to increase their operating margins. It would also help them cover their investment
losses (Exhibit 4) and increase their cash flow. If they fail to grow the company could lose its
competitive advantage and run the risk of being pushed out of the market by bigger competitors.
Therefore they had to take advantage of their situation and go public. The market was so
receptive to JetBlue’s offering of 5.5 million shares at $22, that JetBlue increased its price from
$22 to 27 dollars. On the day of trading the stock closed at 45 dollars and JetBlue raised a total
of 158 million dollars. Thus showing that the IPO was successful.
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- General financearrow_forwardProblem-solving 2: Dropping or Retaining a Flight Profits have been decreasing for several years at Pegasus Airlines. In an effort to improve the company's performance, consideration is being given to dropping several flights that appear to be unprofitable. A typical income statement for one round-trip of one such flight (flight 482) is as follows: Ticket revenue (175 seats x 40% occupancy x $200 ticket price)...... Variable expenses ($15 per person). Contribution margin Flight expenses: Salaries, flight crew.. Flight promotion. Depreciation of aircraft Fuel for aircraft Liability insurance. Salaries, flight assistants. Baggage loading and flight preparation Overnight costs for flight crew and assistants at destination.... Total flight expenses.. Net operating loss.. $14,000 1,050 12,950 1,800 750 1,550 5,800 4,200 1,500 1,700 300 17,600 $ (4,650) 100.0% 7.5 92.5% The following additional information is available about flight 482: a. Members of the flight crew are paid fixed annual…arrow_forward(MANAGERIAL ECONOMICS) Show algebraic solution please The accounting department head of MOOG Controls Phils. has asked his financial manager to provide a pro forma statement of the company's "value" under a variety of prospective expansion scenarios, with the assumption that the company's many divisions will always be a single entity. The company's manager is concerned because, despite the fact that the company's competitors are few, their yearly sales growth has topped 60% in each of the last five years. The accounting department head advised that the valuation estimates be based on the company's profits of Php5.2 billion (which have yet to be paid out to investors) and the average interest rate over the past 20 years (7 percent) in the following profit growth scenario: A. 5.5% annual growth rate of profits.arrow_forward
- Case Impairment Panoramic Equiptindo Company Limited (PE) is an experienced original equipment manufacturing (OEM) in cameras. However, it focuses on film camera production while its production of compact digital camera (CDCs) accounts for only 10% of its production. PE realises that the market for traditional film camera is declining in terms of demand and profit margin because costumers are shifting to digital camera. In view of the market sentiment, PE is considering the following two options: Option 1: Upgrading as an OEM manufacturer for consumer CDCsFollowing this option, PE would need to invest at least $40 million to replace its existing production facilities to meet costumer requirements. Panoramic Equiptindo would remain principally an OEM manufacturer for costumer CDCs of major brands. Option 2: Becoming an original brand manufacturer (OBM) for budget CDCs for the PCR using the “Marvelous” brand. Following this option. Panoramic Equiptindo could retain its manufacturing…arrow_forwardReal-world companies often seek to reduce the complexity of their operations in an attempt to increase profits. In 2012, Procter & Gamble (P&G) believed it could increase the company's profits by eliminating some product-lines. In 2017, P&G announced that it had "divested, discontinued, or consolidated 105 brands". As a result, even though its sales had decreased by 22 percent from 2012 to 2017, its profit as a percentage of sales had increased by 55 percent. Other companies have also tried to improve their financial performance by downsizing. In November 2017, General Electric announced it would begin a downsizing operation that would result in their exiting business using over $20 billion in assets in the next one to two years. In January 2018, Newell Brands, the company whose products include Tupperware, Sharpie pens, Elmer's Glue, and Rawlings sports products, announced it would be reducing its product offerings to the extent that it would close half of its facilities and reduce it…arrow_forwardCompanies invest in expansion projects with the expectation of increasing the earnings of its business. Consider the case of Garida Co.: Garida Co. is considering an investment that will have the following sales, variable costs, and fixed operating costs: Unit sales Sales price Variable cost per unit Year 1 5,500 Year 2 Year 3 5,200 5,700 Year 4 5,820 $42.57 $43.55 $44.76 $46.79 $22.83 $22.97 $23.45 $23.87 Fixed operating costs except depreciation $66,750 $68,950 $69,690 $68,900 Accelerated depreciation rate 33% 45% 15% 7% This project will require an investment of $10,000 in new equipment. The equipment will have no salvage value at the end of the project's four-year life. Garida pays a constant tax rate of 40%, and it has a weighted average cost of capital (WACC) of 11%. Determine what the project's net present value (NPV) would be when using accelerated depreciation. Determine what the project's net present value (NPV) would be when using accelerated depreciation. (Note: Round your…arrow_forward
- Companies invest in expansion projects with the expectation of increasing the earnings of its business. Consider the case of Garida Co.: Garida Co. is considering an investment that will have the following sales, variable costs, and fixed operating costs: Year 1 Year 2 Year 3 Year 4 Unit sales 3,500 4,000 4,200 4,250 Sales price $38.50 $39.88 $40.15 $41.55 Variable cost per unit $22.34 $22.85 $23.67 $23.87 Fixed operating costs $37,000 $37,500 $38,120 $39,560 This project will require an investment of $20,000 in new equipment. Under the new tax law, the equipment is eligible for 100% bonus deprecation at t = 0, so it will be fully depreciated at the time of purchase. The equipment will have no salvage value at the end of the project's four-year life. Garida pays a constant tax rate of 25%, and it has a weighted average cost of capital (WACC) of 11%. Determine what the project's net present value (NPV) would be under the new tax law. Which of the following most closely approximates what…arrow_forwardCompanies invest in expansion projects with the expectation of increasing the earnings of its business. Consider the case of Yeatman Co.: Yeatman Co. is considering an investment that will have the following sales, variable costs, and fixed operating costs: Year 1 Year 2 Year 3 Year 4 Unit sales 5,500 5,200 5,700 5,820 Sales price $42.57 $43.55 $44.76 $46.79 Variable cost per unit $22.83 $22.97 $23.45 $23.87 Fixed operating costs $66,750 $68,950 $69,690 $68,900 This project will require an investment of $25,000 in new equipment. Under the new tax law, the equipment is eligible for 100% bonus deprecation at t = 0, so it will be fully depreciated at the time of purchase. The equipment will have no salvage value at the end of the project’s four-year life. Yeatman pays a constant tax rate of 25%, and it has a weighted average cost of capital (WACC) of 11%. Determine what the project’s net present value (NPV) would be under the new tax law. Determine…arrow_forwardCase Study The coronavirus pandemic drastically reduced the number of people flying in the United States. Because of this, every major airline experienced a drop in stock prices from February 2020 to November 2020. But these drops ranged from 57% for American Airlines to 21% for Southwest Airlines. Why such a difference? Investopedia points out that Southwest has extremely efficient operations, low-cost pricing, and innovative logistics solutions. In addition, they incorporate customer experience and forward planning into their strategy. All of these things helped Southwest to weather the pandemic, and they all require that Southwest maintains careful control over its operations. One of the other things that helped Southwest during the pandemic was their superior service desk performance. They achieved this performance, in part, through measuring key factors in customer service, looking at customer service leaders (benchmarking), and making changes to bring their customer service costs…arrow_forward
- Changes in Cost Structure; Break-Even Analysis; Operating Leverage; Margin of Safety Morton Company’s contribution format income statement for last month is given below: The industry in which Morton Company operates is quite sensitive to cyclical movements in the economy. Thus, profits vary considerably from year to year according to general economic conditions. The company has a large amount of unused capacity and is studying ways of improving profits. Required: 1. New equipment has come onto the market that would allow Morton Company to automate a portion of its operations. Variable expenses would be reduced by $9 per unit. However, fixed expenses would increase to a total of $225,000 each month. Prepare two contribution format income statements, one showing present operations and one showing how operations would appear if the new equipment is purchased. Show an Amount column, a Per Unit column, and a Percent column on each statement. Do not show percentages for the fixed expenses.…arrow_forwardCompanies invest in expansion projects with the expectation of increasing the earnings of its business. Consider the case of McFann Co.: McFann Co. is considering an investment that will have the following sales, variable costs, and fixed operating costs: Year 1 Year 2 Year 3 Year 4 Unit sales 4,800 5,100 5,000 5,120 Sales price $22.33 $23.45 $23.85 $24.45 Variable cost per unit $9.45 $10.85 $11.95 $12.00 Fixed operating costs $32,500 $33,450 $34,950 $34,875 This project will require an investment of $15,000 in new equipment. Under the new tax law, the equipment is eligible for 100% bonus deprecation at t = 0, so it will be fully depreciated at the time of purchase. The equipment will have no salvage value at the end of the project’s four-year life. McFann pays a constant tax rate of 25%, and it has a weighted average cost of capital (WACC) of 11%. Determine what the project’s net present value (NPV) would be under the new tax law. Which of the…arrow_forwardCompanies invest in expansion projects with the expectation of increasing the earnings of its business. Consider the case of Fox Co.: Fox Co. is considering an investment that will have the following sales, variable costs, and fixed operating costs: Year 1 Year 2 Year 3 Year 4 Unit sales 3,000 3,250 3,300 3,400 Sales price $17.25 $17.33 $17.45 $18.24 Variable cost per unit $8.88 $8.92 $9.03 $9.06 Fixed operating costs except depreciation $12,500 $13,000 $13,220 $13,250 Accelerated depreciation rate 33% 45% 15% 7% This project will require an investment of $10,000 in new equipment. The equipment will have no salvage value at the end of the project’s four-year life. Fox pays a constant tax rate of 40%, and it has a weighted average cost of capital (WACC) of 11%. Determine what the project’s net present value (NPV) would be when using accelerated depreciation. (Note: Round your answer to the nearest whole dollar.) A. $23,642 B. $20,558…arrow_forward
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