Editorial Template

xlsx

School

Temple University *

*We aren’t endorsed by this school

Course

3508

Subject

Finance

Date

Feb 20, 2024

Type

xlsx

Pages

1

Uploaded by carlydphie

Report
Due Date Status Topic Keywords Channel Title Creative & Description CTA Funnel Stage 11/13 Scheduled Homebuying and Selling Guides Instagram Quick Home Staging Tips 11/15 Scheduled Facebook Avoiding Common Homebuying Pitfalls 11/17 Scheduled Blog on Website 11/20 Scheduled Real estate Investment Blog on Website Top Real Estate Investment Tips Middle: Blog post for consideration 11/22 Scheduled Webinar Middle: Webinar for consideration 24-Nov Scheduled Youtube 1-Dec Scheduled Property Tours Youtube Home Walk Through in Bucks County, PA 4-Dec Instagram Beautiful Home Tour in Philadelphia 7-Dec Facebook New Jersey Home Walk Through Concept Gauging Homebuyer Interest Blog on Website Mortgage loan guide _ Concept Instagram The costs of buying a home Concept Facebook Loan cost Calculator Middle Concept Client Testimonials Instagram/Faceboo Happy New Homeowner in Philly Concept Instagram/Faceboo Congragulating a New Homeowner Concept Instagram/Faceboo Happy New Homeowner in New Jersey Concept (Enter Content Strategy Pillar) (Enter primary keywords here) LinkedIn Sample Title Here Describe Creative (image, graphic, video) (Add CTA) (Top, Mid, Bottom) Concept (Enter Content Strategy Pillar) (Enter primary keywords here) LinkedIn Sample Title Here Describe Creative (image, graphic, video) (Add CTA) (Top, Mid, Bottom) Concept (Enter Content Strategy Pillar) (Enter primary keywords here) LinkedIn Sample Title Here Describe Creative (image, graphic, video) (Add CTA) (Top, Mid, Bottom) Concept (Enter Content Strategy Pillar) (Enter primary keywords here) LinkedIn Sample Title Here Describe Creative (image, graphic, video) (Add CTA) (Top, Mid, Bottom) Concept (Enter Content Strategy Pillar) (Enter primary keywords here) LinkedIn Sample Title Here Describe Creative (image, graphic, video) (Add CTA) (Top, Mid, Bottom) Concept (Enter Content Strategy Pillar) (Enter primary keywords here) LinkedIn Sample Title Here Describe Creative (image, graphic, video) (Add CTA) (Top, Mid, Bottom) Homebuyer Tips, Selling your Home Checklist, Preparing your Home for Sale, Home Staging Tips,Selling in a Seller's Market, Homebuying Process Steps Create a series of short, visually appealing Instagram Reels or stories that provide quick and actionable home staging tips. Use before and after pictures to showcase the difference staging can make. "Transform your space with these quick home staging hacks! Follow along for easy, budget-friendly tips to make your home shine and attract potential buyers". This should encourage viewers tot engage w our content and take practical steps related to home staging. The Swipe up CTA encourages viewers to swipe up to access more in-depth home staging tips,guides, or resources on our website or landing page. "Swipe Up for More Staging Secrets!" Middle: The content provides a quick and actionable home staging tips indicating it is desinged to offer special, practical info to individuals who are actively considering home staging. These individuals have moved beyond the awareness stage and are looking for more detailed guidance. Host a live video event where you discuss common mistakes homebuyers make and how to avoid them. Encourage viewer participation by answering questions in real time. "Don't fall into the traps of homebuying! Join us live as we share expert advice on avoiding common pitfalls and ensuring a smooth homebuying journey. Ask your questions and get answers on the spot. This live event should encourage viewers to take a specfic action related to their interest in homebuying and the information we're providing in the live event. "Stay Informed: Follow Our Social Platforms to Learn More Homebuying Tips!" Top: The event focuses on addressing common mistakeshomebuyers make, indicating that the content is designed to raise awareness of potential pitfalls and educate viewers about them. The description menitons "Don't fall into the traps of homebuying!" which is a clear call to action for viewers who may be in the early stages of exploring the idea of homebuying. Encouraging viewer participation and answering questions in real-time suggests an educational and awareness- building approach, whihc aligns with the objectives of the top of the funnel content. The Ultimate Guide to Selling Your Home: A Step-by- Step Checklist Write a comprehensive blog that outlines the key steps involved in selling a home. Include high-quality images and graphics to illustrate each point. "Thinking of selling your home? Our step-by-step guide covers everything you need to know, from prepping your property for listing to closing the deal. Discover expert tips and insights to maximize your home's value". The blog post should encourage readers to take a specific action related to their interest in selling their home. "Ready to Sell Your Home? Start Your Journey Here Today!" Middle: Blog address individuals who are already considering selling their homes. It provides a step- by-step checklist which implies that the readers are in the consideration stage, actively seeking information and resources to help them make informed decisions about selling their homes. Investement Properties, Rental Income, Real Estate Market Analysis, Tax Benefit Write a blog post on the benefits of investing in rental properties and how to analyze the real estate market for investment opportunities. EX: Looking to invest in real estate? Our blog post covers the advantages of rental properties and how to identify profitable oppurtunities Join the Real Estate investment Discussion Maximizing Returns: Real Estate investment Strategies Host a webinar where we invite real estate investment experts to discuss strategies for maximizing returns in the current market. Cover topics like calculating ROI, risk management, etc. Promote the webinar on social media and our website. Webinar: "Register for the Real Estate Investment WEbinar - Secure Your Spot!" Unlocking Financial Freedom: Real Estate Investment for Beginners Create a series of video tutorials where we explain real estate investment concepts in a beginner-friendly manner. Use visual aids and examples to make it engaging. Subscribe for Weekly Investment Tips and Tutorials Middle: Video tutorials on educating and informing viewers who may be in the process of homebuying. Property Tours, Philadelphia Homes, Pennsylvania Homes, New Jersey Homes, Virtual Tour, Home Walkthrough, Bucks County A Youtube video giving a simple tour of a property in Bucks County. Simple and short clips with non- distracting music. It could potentially have a brief narration as well. "Tour a proeprty today and close on your dream home!" Top: Trying to interest potential buyers or have future customers save interested properties. An Instagram Reel showcasing the highlights of a Philadelphia property with only music and no narration. Possibly minimal text descriving the features. A short Facebook video showing features of a New Jersey property listing. Some simple music and minimal narration would be most effective. Mortgages, Interest Rates, Income, Credit Score, Approval, Denial, Loans, Equity, Taxes, Insurance A blog post that goes over the entire application process of a mortgage loan. This would include the process of the credit pull, income verification, getting insurance, processing, and all other steps from then until closing, including all fees needing to be paid then. "Your Handy Mortgage Loan Guide!" Mid: Get customers who are already on the website some information about loans, guaging their interest in buying as well as giving them more opportunity to step towards purchasing A short instagram post where all of the costs of buying a home are listed. There do not need to be numerical values, but just all different categories that must be paid in order to close. "What are the costs of a mortgage?" Top: Have potential customers learn about the costs of buying a home, so that they know what to prepare for. A facebook post showing off how to calculate the total value of a mortgage loan. Viewers will be able to input an interest rate and home price and see a general cost of the property, so that they may see how much a home costs "How much is the loan?" Clients, Satisfied, New Homeowners, Philadelphia home, Pennsylvania home New Jersey home An Instagram/Facebook post that shows off a client celebrating after signing the contract to purchase their dream home. It will provide a visual of the real estate agent and the client to conclude their journey to finding a new home. The goal of this post is to show the last part of an agent's journey when they are handling a client. "New Homeowner Find their Dream House" Bottom: Showing potential customers that you produce results and can really help out people when it comes to looking for a home. By showing you have a strong list of clientels, future home buyers may reach out.
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