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Apr 3, 2024
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Blackhawk Case
By: Chad Doss
What concerns do Drs. Kerns and Oldham have?
1.
Declining Personal Salaries: They are worried about the decline in their personal salaries over recent years, which has caused financial strain due to their existing financial commitments. Their salaries had dropped to less than $250,000 each, whereas historically, they were accustomed to earning about $375,000 annually.
2.
Financial Commitments: Their personal expense commitments require them to restore their salaries to previously established levels, necessitating a pretax salary increase to more than $375,000 each in 2015. Failure to meet these commitments could lead to financial difficulties for both doctors.
3.
Practice Revenue: They are concerned about maintaining and increasing practice revenue to support their desired salary levels. While they invested in expanding the practice by hiring a physician’s assistant (PA) and anticipated a 20% increase in revenue, there is uncertainty about whether this strategy will be successful in achieving their financial goals.
4.
Practice Efficiency: Despite running the office efficiently, the addition of a PA and associated staff and equipment costs may strain the practice's resources. They may worry about whether the increased volume will offset these additional expenses and contribute to overall profitability.
5.
Personal Financial Outlook: Dr. Oldham particularly worries about whether the investment in expanding the practice will pay off and improve their personal financial situations. He expresses concern about facing another year of financial austerity if the strategy does not yield the desired results.
Do you expect their situation to improve in 2015?
•
Several factors could influence whether their situation improves:
1.
Effectiveness of PA Investment: If the addition of the physician’s assistant (PA) leads to increased patient volume and revenue as anticipated, it could contribute to improving their financial situation. The PA is expected to handle basic services, allowing the doctors to focus on more complex cases and potentially increase overall patient throughput and revenue.
2.
Cost Management: While hiring additional staff and acquiring equipment incurs initial expenses, effective management of costs and resources could mitigate their impact on profitability. Monitoring and optimizing operational efficiency can help maximize revenue and minimize unnecessary expenditures.
3.
Market Dynamics: External factors such as changes in healthcare policies, competition, and patient demographics could affect the practice's financial performance. Staying informed about industry trends and adapting their strategies accordingly may be crucial for success.
4.
Patient Retention and Satisfaction: Maintaining high levels of patient satisfaction and retention is essential for sustained revenue growth. Providing quality care and excellent service can encourage repeat visits and referrals, contributing to practice revenue.
5.
Economic Conditions: Economic conditions in the region could influence patient demand for urological services and their ability to pay for healthcare. Monitoring economic indicators and adjusting their approach accordingly may help mitigate any adverse effects.
Do you expect their situation to improve in 2015? Cont.
•
if Drs. Kerns and Oldham effectively manage their practice, control costs, and capitalize on opportunities for revenue growth, there is a potential for their situation to improve in 2015. However, success will depend on various internal and external factors, and regular monitoring and adjustment of their strategies may be necessary to achieve their financial goals.
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