3-2 Final Project Milestone One_ Draft of Introduction Deanna Kennedy

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Apr 3, 2024

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Deanna Kennedy HCM 325 Healthcare Marketing March 24, 2024
CVS Minute Clinics are healthcare clinics located within CVS stores and Targets with pharmacies. They are generally open later than most doctors' offices and can provide similar experiences, including filling a prescription on-site. Their mission is to provide the best care and support to individuals on their health path. “We’re on a mission to deliver superior and more connected experiences, lower the cost of care, and improve the health and well-being of those we serve.” ( About Our Company | CVS Health , 2023). CVS Minute Clinics provides services to non-emergency patients, including immunizations, travel health, screenings, annual exams, women's services, minor injuries, and prescriptions. Their flexible schedules allow patients to be seen in person outside of regular office hours. Minute Clinic aims to increase access to quality care at a low cost and is currently operating in 1100 locations worldwide. My marketing initiative focuses on providing convenient and quality care at a low cost. Minute clinics make receiving care for minor injuries, travel health, and immunizations accessible without scheduling an appointment. This allows people to spend more time doing what they want rather than being stuck in a doctor's office or emergency room waiting for care. CVS Minute clinics have also moved from primary care to increased care, such as treating chronic conditions such as diabetes and arthritis. CVS is moving towards expanding further and providing care for many other health issues in the future. Understanding a customer's needs is vital for healthcare marketing, as is providing top-quality products and services and low-cost healthcare. CVS Minute Clinics considers its customers' wants and needs and prioritizes health and safety for everyone. Many customers utilize minute clinics as they are a faster option for school, work, and sports physicals, vaccinations for people traveling outside the country, and treatments
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