1)
Risha is trying to determine whether the segments she is considering for her day care center will be profitable. Which factor is
least
relevant to her analysis? the average number of school-age siblings of children attending day care
2)
A
________
perceptual map is often used to illustrate the position of a firm's products or brands in consumers' minds. 3)
Within a perceptual map, a(n)
___
ideal point
_____
represents where a particular market segment's desired product would lie.
4)
While demographic and geographic segmentation of retail customers are relatively easy, demographic and geographic characteristics do
not
help marketers determine what their customers need.
5)
A research team has gathered data for its specific research needs. The team now has primary data.
6)
Recently, the number of students enrolled in the business program increased while enrollment in the engineering program decreased. The chair of the engineering department will probably use
__
qualitative research
______
as a first step to gain a better understanding of why enrollments are changing. 7)
Andy has no idea how consumers will respond to a survey about attitudes toward a program opening up space travel to private citizens. He could use
________
an unstructured questionnaire to allow respondents to answer in their own words.
