CHAPTER FIVE - PRODUCT DESIGN AT REGAL MARINE
How does the concept of product life cycle apply to Regal Marine products?
The concept of the product life cycle is evident in Regal Marine's approach to product development and innovation. With a diverse product line consisting of 22 models, Regal continuously introduces new boats to differentiate itself from competitors. These ships undergo
rapid design and development processes, reflecting the need to maintain a constant flow of new products in an industry where life cycles can be as short as 3 years. By seeking input from customers, dealers, and consultants, Regal ensures that its designs are innovative and responsive to market demands.
What strategy does Regal use to stay competitive?
Regal Marine employs a differentiation strategy to stay competitive in the boat industry. As we saw in the video, Regal continuously introduces innovative, high-quality boats that set it apart from competitors. By seeking design input from customers, dealers, and consultants, Regal ensures that its boats meet market demands and stay ahead of trends. The company's emphasis on rapid design and development processes allows it to bring new products to market
quickly, maintaining a constant flow of innovation.
What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques?
What are the likely benefits of the CAD design technology?
Regal Marine achieves significant engineering savings by leveraging CAD technology instead of traditional drafting techniques. CAD allows for faster design iterations and modifications, reducing the time and resources required for design development. Using CAD, Regal not only can quickly translate design ideas into precise specifications, accelerating mold and component production, but it also helps to minimize errors and waste associated with manual writing methods.
