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BIG D CHI-SQUARE 1 Qiyoshi Trevillion February 27, 2024 Big D Scenario Unit 3 Dr. Pollard

BIG D CHI-SQUARE 2 Hypothesis Test: Benefits of Expansion The Big D will attract new and increased attention if the group expands. An expansion will contribute to Big D's ability to attract a wider clientele. Additionally, this expansion will raise the organization's revenue and aid to strengthen its brand. The organization's need for funding will be significantly impacted by Big B's location expansion. There is always a chance to reach a second location with new customers when you expand. The company's brand will be strengthened and they will reach a new zip code thanks to the expansion. The population in this zip code is sufficient, and they have adequate education to learn about the company's indoor and outdoor items. It can be detrimental to an organization when it is restricted to a particular region. When a business solely serves a specific market, it might impede its expansion and reduce revenue. The organization can simply have outgrown a particular area or risk becoming outdated. It has been demonstrated that if a company does not grow to stay competitive, it will find it difficult to develop. Big D benefits from having an organization spread over multiple sites. By doing this, the group will be able to raise more money and seize additional local chances. An organization can benefit from the idea of growing. Growing will boost revenue and boost profitability. An rise in revenue is one of the main goals the company is pursuing. The business will be able to reposition itself through this expansion by relaunching, utilizing various marketing techniques, and providing additional benefits to the general public. The organization's need for funding will be significantly impacted by Big B's location expansion. Nonparametric Test: Chi-square Test To evaluate the association between categorical variables and make well-informed selections about the expansion, taking into account characteristics like education, race, ethnicity, income, and occupation, the chi-square test is utilized in the document (Hayes, 2024) . We will be

BIG D CHI-SQUARE 3 able to comprehend the procedure and the gathered data better as a result. A chi-square expand statistic can only be computed with random, unprocessed, mutually exclusive data that is taken from a sufficiently large sample of independent variables (Taylor, 2023). At present, there is insufficient data to gather and generate the complete chi-square. Justification It is possible to deduce certain reasons and factors for extending a business into ZIP code 60614 from the information provided in the presentation. Factors affecting zip code 61614 include rising population numbers, high educational attainment, well-developed transportation, varied household incomes, and a multicultural community. The population of ZIP code 60614 has increased over time. A burgeoning populace can provide a firm with a broader clientele and increased demand for its goods and services. ZIP code 60614 has a comparatively high level of educational attainment, with a sizable proportion of its population holding bachelor's and graduate degrees (United States Census Bureau, 2022). This points to a workforce that may be knowledgeable and competent, which is helpful for companies looking to hire people with the right skills or hire people with specific knowledge. A greater average and median household income in ZIP code 60614 than in prior years. A company's decision to expand into a more affluent neighborhood may be a sign of stronger consumer buying power and potential. The presentation included information on how people go to work, showing that ZIP code 60614 offers a wide variety of possibilities for commuting. Public transportation and well-connected road networks are examples of accessible transportation infrastructure that can make an area more appealing for business expansion by facilitating employee and customer commuting. The presentation emphasizes the range of races and ethnicities in ZIP code 60614. Bringing a business into a diversified community might

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