SITUATION QUESTIONS
Question 1 - Can you elaborate on the aims and objectives Truly Green Landscaping has for its web presence and in which ways you now use your website to help your business?
Question 2- Considering the expansion that Truly Green has seen in the Hamilton landscaping market, what role do you think your website has in drawing in and keeping clients?
Question 3 - How does your present one-page website fit into your broader marketing plan, and what specific restrictions have you faced with it?
PROBLEM QUESTIONS
How has your business been affected, in your opinion, by the fact that your present website may not be accurately portraying Truly Green Landscaping?
IMPLICATION QUESTION
Can you provide further details regarding any incidents or comments you've received that alarmed you about the website's ability to convey the incorrect picture of Truly Green Landscaping, given your concern that it might?
IMPLICATION ANSWER
Maria might respond: “Well, on a few occasions, prospective customers have expressed
that they found it challenging to view examples of our previous work or obtain detailed information about our services. Especially when we are competing for bigger contracts, I'm concerned that it might be costing us opportunities."
NEED PAYOFF QUESTION
How do you see your capacity to draw in new customers and enhance the public's impression of Truly Green Landscaping benefiting from a more functional and user-
friendly website? If Truly Green were to have any particular advantages or results, what would be the biggest impact?
