Quiz Week 6

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American Military University *

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Information Systems

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Feb 20, 2024

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docx

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3

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n 1 25 / 25 points What is the most common form of asynchronous e-service? The most common form of asynchronous e-service are: 1. Email 2. Web forms 3. User forums 4. Blogs/weblogs 5. E-Portfolios Reference: Frank Miller and Rachelle Reese, E-Commerce Strategies and Practices, Certification Partners, LLC, ISBN: 1-59302-627-7, Chapter 6 n 2 25 / 2 What are some roles of Customer relationship management(CRM)? When discussing the roles of Customer Relationship Management CRM they are: Customer data collection Customer Information- The basic demographic makeup of consumers and clients. Customer information includes everything from names, addresses and emails to ages, geographic locations and even an individual's likes and interests shared publicly on social media Transaction Information- Transaction information covers things like past purchases, online shopping cart history, cart abandonment rates, website visits, unique product or service page visits. Transaction information helps you identify how, when and where customers are going to purchase your products or services, as well as which goods appeal most to them. Marketing Campaign Information- Keep tracking sales campaign and marketing metrics. Integrated with customer and transaction information, your CRM software can help you create, employ and maintain more strategic digital marketing campaigns. Reference:
Pipeline. (2021). Product update, sales solutions, sales tips. What Is The Role Of A CRM? Retrieved from  https://pipelinecrm.com/blog/what-is-the-role-of- a-crm/ n 3 25 / 2 What are some uses of data mining? Some uses of data mining are: · Shopping basket analysis · Sales Forecasting · Database Marketing- Data mining can be utilized as a part of framework level to make connections between products, issue portfolio, and client information. · Inventory Planning · Expect future customer conduct by past execution, including buys and preferences. · Customer Loyalty · An immaculate extortion location framework ought to secure data of the considerable number of clients. Reference: Computer science degree hub (2022). 5 uses for data mining. Retrieved  from: https://www.computersciencedegreehub.com/lists/5-uses-for-data-mining/ n 4 25 / 2 What kind of information would be displayed on the FAQ page? Some Information displayed on the FAQ page: · FAQ remains for "Frequently Asked Questions " As the name infers, it is a kind of site page (or gathering of pages) that rundowns information that is addressed by clients. . FAQ are extraordinary to give finish answers, however, if you simply need to tell clients how highlights function, or which kind of information they ought to put in an enlistment shape directly run with tooltip. . FAQ pages intend to make discovering answers simple for clients.
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