part2
.docx
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School
Grand Canyon University *
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Course
200
Subject
Information Systems
Date
Feb 20, 2024
Type
docx
Pages
3
Uploaded by CaptainOstrichPerson968
I. Business Requirements:
- Mobile App Objectives: Clearly define the goals and objectives of the mobile
app, such as increasing customer engagement, improving sales, enhancing brand visibility, or streamlining operations.
- Product Vision Statement: Develop a concise statement that communicates the overall vision and purpose of the mobile app, aligning it with the organization's mission and values.
II. Target Audience and User Journey:
- Identify the target audience for the mobile app, including demographic information, user preferences, and behavior patterns.
- Map out the user journey, outlining the steps and interactions a user will go through when using the mobile app. This includes the initial discovery, onboarding process, and ongoing engagement.
III. List of Features:
-
Create a comprehensive list of features and functionalities that will be included in the mobile app. Prioritize these features based on their importance, feasibility, and alignment with the business objectives and
user needs.
IV. Monetization Model:
-
Determine the monetization strategy for the mobile app, such as in-
app purchases, subscription-based model, advertising, or a combination of different revenue streams. Consider the target audience and market trends while selecting the most suitable model.
V. Product and Technical Specification:
- Define the detailed product requirements, including the design elements, user interface, and user experience. This should also include any technical specifications, such as platform compatibility, security measures, and integration with other systems or APIs.
VI. Platforms the App is Being Developed for:
-
Identify the platforms and operating systems for which the mobile app will be developed, such as iOS, Android, or both. Consider the market share, user preferences, and technical considerations when selecting the platforms.
VII. Maintenance and Upgrade Requirements:
-
Define the ongoing maintenance and support requirements for the mobile app, including bug fixes, security updates, and performance optimizations. Plan for future upgrades to ensure the app remains up-
to-date and competitive in the market.
VIII. Dependencies, Assumptions, Constraints, and Submission:
-
Identify any dependencies, assumptions, or constraints that may impact the development or deployment of the mobile app. This includes factors like technology limitations, resource availability, or external dependencies. Outline the submission process, including any regulatory or app store requirements.
IX. Driving Business Results and Creating Competitive Advantage:
-
Explain how the mobile app will contribute to driving business results, such as increasing revenue, improving customer satisfaction, or expanding market reach. Identify the unique features or value proposition that will differentiate the app from competitors and create a competitive advantage.
X. App vs. Website:
- Compare and contrast the mobile app with other tools, such as a website, highlighting the advantages and benefits of having a mobile app. Discuss how the mobile a”p provides a more personalized, convenient, and immersive user experience compared to a website.
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