1. The chapter mentions that Amazon’s culture has been
described as quite difficult. Do you think the culture will
need to change with this store format? If so, how, and if
not, why not?
The criteria and objectives of a new shop model will
determine whether Amazon's culture has to adapt. If the
format dramatically deviates from Amazon's current
operations in areas like customer experience, operational
efficiency, employee well-being, risk tolerance, or
collaboration, adaptations might be required. However, as
the company develops to meet new problems and
possibilities, Amazon's key principles, such as customer
focus and long-term thinking, may still be present. In the
end, the particular requirements of the new store
structure and its compatibility with Amazon's overarching
goal will determine the necessity for cultural
transformation.
2. What will be the implications of Amazon’s foray into
brick-and-mortar stores for the talent that they will need?
A wide range of expertise, from retail industry insiders to
technologists, will be needed for Amazon's expansion into
brick-and-mortar locations, with a focus on customer
service, flexibility, and creativity. Depending on the kind
of locations and markets that Amazon plays in, different
types of expertise will be required, but the company's
ability to attract and retain the proper personnel will be
crucial to its success in the physical retail space.
