1

.docx

School

Brigham Young University *

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Course

110

Subject

Information Systems

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by CorporalNeutron3331

What stores data on a web server?  HTML   pixel Correct  cookie  Breadcrumb How could you identify if a user purchased a product after viewing a paid advertisement?  using breadcrumbs  using Google Ads  using Google Analytics  conversion tracking Correct What type of mindset is best suited for digital marketing?  skeptical  data-first Correct  target-centric  persona-minded Most marketing data is captured through the use of _____ and _____ .  breadcrumbs; trackers  breadcrumbs; pixels  cookies; trackers  cookies; pixels Correct A cookie is a small file that a website stores on your computer. A tracking pixel stores information on your web server, not your compute

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