BRAIN STORMING BACKGROUND

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Swinburne University of Technology *

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ECO10004

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Information Systems

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Jan 9, 2024

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docx

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BRAIN STORMING – BACKGROUND Evolution has allowed society to become more interactive through increased access and use of the internet and social media tools (REF 1). Platforms, such as Facebook, Google, Twitter and LinkedIn, allow individuals to connect and share information privately and publicly in an online forum (REF 1). establishing a spot in the online market. However, now more than ever, are company’s faced with growing concerns of defamation, ridicule and online harassment. A review, status, coerced photograph or a message has the potential to go viral and boost a company’s image to new levels or destroy it in a blink of an eye (REF). It is clear that your company has experienced a lapse in confidentiality between your current policy and James Kenton. This incident has brought forth light regarding your current policy and how you can improve it, whilst exploring current issues within your HR policy, social media, ethics and procedures. First and foremost, your business must ensure safeguards are established to protect your brand, staff and stakeholders. Reinventing your social media policy is one effective approach in maintaining symmetry and transparency within a business.

BACKGROUND Evolution has allowed society to become more interactive through increased access and use of the internet and social media tools (REF 1). Platforms, such as Facebook, Google, Twitter and LinkedIn, allow individuals to connect and share information privately and publicly in an online forum (REF 1). They utilise social media as a means to report information, present opinions, and solicit conversation through their own domains or dedicated websites (REF1). Communication has transformed, with individuals now having the ability to take on the role of both producer and consumer of information (REF). ADD IN STAT REGARDING RATE OF SHARING POSTS. Businesses have also taken advantage of these internet developments, establishing a spot in the online market. However, now more than ever, are company’s faced with growing concerns of defamation, ridicule and online harassment. A review, status, coerced photograph or a message has the potential to go viral and boost a company’s image to new levels or destroy it in a blink of an eye (REF). Therefore, businesses must ensure safeguards are established to protect their brand, staff and stakeholders. Implementing a social media policy is one effective approach in maintaining symmetry and transparency within a business. To implement a social media policy, a company must take extensive time in determining the ethics surrounding it, as challenges may arise; these may include, but aren’t limited to: - Integrity risk - Advertising and marketing practices - Recruitment practices - Duty of care Integrity Risk When an employee uses social media in an irresponsible way either on behalf of the company or through their personal social media account, it can undermine the businesses commitment to ethical practice and expose it to integrity risk. ADS

The scope and speed of social media make it an effective medium through which companies market themselves and their product/services. With any form of marketing, companies have a duty to market responsibly. The interactive nature of social media provides companies with the ability to engage with customers more directly that other forms of media. BACKGROUND Evolution has allowed society to become more interactive through increased access and use of the internet and social media tools (REF 1). Social media platforms, such as Facebook, Google, Twitter and LinkedIn, allow people to connect and share information privately and publicly in an online space (REF 1). Nowadays, people utilise social media as a means to report information, present opinions, and solicit conversation through their own domains or dedicated websites (REF1). Considering this, it is with no surprise that these new developments have also caused change to take place. Communication has transformed, with individuals now having the ability to take on the role of both producer and consumer of information; news can be shared instantly online before even reaching our televisions and then judgment on communication is both positive and negatively affected (REF). ADD IN STAT REGARDING RATE OF SHARING POSTS. This is where all businesses have a responsibility and obligation to maintain a credible reputation of their product, whilst adhering to great quality and standards. Therefore, if appropriate policies are not implemented, employees could be free to share anything to anyone. As such, causing a negative reputation and affecting the company’s image and stakeholders. Though social media is a great asset for companies to solicit their products, Businesses now more than ever are faced with growing concerns of defamation, ridicule, false claims and online harassment. A message, review or status has the ability to go viral and propel a company to new heights or crush it in a matter of hours (REWORD). STUDIES SHOW: 2-3 FACTS. To create a social media policy, a company must take extensive time in determining the ethics surrounding it.

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