3-1 Discussion Ethics, Communication, and Corporate Responsibility

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Southern New Hampshire University *

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Jan 9, 2024

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Ethics is important not only for individuals but also for companies. Ethics are the actions that govern our behaviors. This week’s discussion board topic is to find an unethical or immoral company. The company that I choose is FIFA which makes it also timely since the World Cup has begun. FIFA is the global football (soccer) organization company that governs the sport (FIFA, 2009). The organization has a few lawsuits from the US government. In one case, the government alleges that some officials received bribes from marketing companies. By doing this, FIFA effectively eliminates other companies from marketing the World Cup and instead has preferential treatment to choose the companies they received bribes (Esposito, 2016). This is unethical since bribes give companies an advantage over other companies that did not give money to FIFA. The other lawsuit alleges that the company was corrupting the sport of football by using racketeering, wire fraud, and money laundering schemes. The example the country used was that FIFA was receiving bribes from countries so they could potentially host the World Cup. Additionally, when FIFA officials visited Morocco, a country accused of bribing the organization, they offered the association money to support the “African diaspora” (Esposito, 2016, page 58). In essence, FIFA is attempting to tarnish the legendary event by making deals that are not being explained to the public, which is not ethical from a public relations viewpoint. The last reason why FIFA could be seen as unethical is the choice of giving Russia and Qatar the right to host the World Cup, even though the countries do not have a good track record for human rights (Bean 2019). This goes contrary to FIFA’s code of conduct policy, which states that they have a zero-tolerance policy toward any human rights violator. These three examples have made FIFA an unethical company to many football fans. It is important for a brand to be ethical because it gives credence to its values (Doorley & Garcia, 2020). If the company cannot stand on its values, why should a potential customer give the company their money? References Bean, B. W. (2019). FIFA Is Corruption: What Is to be Done. Michigan State International Law Review , 27 (2), 197–282. Doorley, J., Garcia, H. F. (2020). Reputation Management, 4th Edition. [[VitalSource Bookshelf version]]. Retrieved from vbk://9781351235006 Esposito, C. (2016). A Red Card for FIFA: Corruption and Scandal in the World’s Foremost Sports Association. Richmond Journal of Global Law and Business , 16 (1), 45–60.

FIFA. (2009). In A. Room, & E. C. Brewer (Eds.), Brewer's dictionary of modern phrase and fable (2nd ed.). Cassell. http://ezproxy.snhu.edu/login?url=https://search.credoreference.com/content/entry/ brewermod/fifa/0?institutionId=943 FIFA makes important updates to code of ethics . FIFA. (2019, July 20). https://www.fifa.com/legal/media-releases/fifa-makes-important-updates-to-code-of-ethics

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