MOD 7 Charismatic or Transformational Edgardo Moya

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Embry-Riddle Aeronautical University *

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Management

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Apr 28, 2024

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1 Leadership Research Project Embry-Riddle Aeronautical University OBLD 371 – Prof. Henkel Edgardo Moya Robert Crandall: Charismatic Leadership

2 Robert Crandall, former CEO of American Airlines, exemplifies charismatic leadership through his dynamic and persuasive personality. Known for his strong presence and ability to captivate audiences, Crandall had a magnetic effect on both employees and stakeholders. His charismatic leadership was evident in his articulation of a compelling vision for American Airlines and his persuasive communication style. Crandall's charisma extended beyond mere charm; it manifested in his strategic decisions and crisis management. His bold moves, such as introducing the first frequent flyer program and implementing the hub-and-spoke system, reflected a vision that inspired employees and reshaped the industry. Crandall's ability to rally people around a shared goal and instill a sense of pride in their work aligns with charismatic leadership characteristics. Bob Chapek: Transformational Leadership Bob Chapek, former CEO of The Walt Disney Company, leans towards transformational leadership, focusing on inspiring innovation and fostering a culture of continuous improvement. Under his leadership, Disney had undergone significant transformations, embraced new technologies and expanded its reach globally. Chapek's emphasis on adapting to changing market dynamics and evolving consumer preferences reflected a transformational mindset.

3 Chapek's leadership is characterized by a commitment to Disney's core values while simultaneously driving innovation. He encouraged employees to think creatively and take risks, fostering an environment where new ideas are welcomed. Chapek's transformative approach was evident in Disney's expansion into streaming services, reflecting a forward-thinking strategy to stay relevant in the digital age. Comparative While Crandall and Chapek both exhibit strong leadership qualities, the nuances in their styles highlight the distinction between charismatic and transformational leadership. Crandall's charisma lies in his forceful and persuasive communication, often using his personality to drive change. In contrast, Chapek's transformational leadership is characterized by a focus on empowering employees, fostering innovation, and adapting to external changes. Charismatic leaders, like Crandall, often rely on their personal appeal to influence and inspire. They can be visionaries, driving change through the sheer force of their personality. Transformational leaders, exemplified by Chapek, focus on empowering others and fostering a shared vision, leveraging collaboration to achieve organizational goals.

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4 In conclusion, Crandall and Chapek, though operating in different industries, showcase distinct leadership styles. Crandall's charismatic leadership propelled American Airlines through industry shifts, while Chapek's transformational approach drove Disney's adaptation to the evolving entertainment landscape. Both styles have proven effective in their respective contexts, emphasizing the versatility of leadership approaches in achieving organizational success. References

5 Anand, R. (2022, December 14). Bob Crandall, "The man who changed the way the world flies," and Peter Greenberg interview with Charlie Rose . Simple Flying. Retrieved November 4, 2023, from https://www.travelcodex.com/bob-crandall-changed-the-way-the-world-flies/ Korda, Philippe. (2011). The five golden rules of negotiation (1st ed.). Business Expert Press. https://doi.org/10.4128/9781606493076 Rife, L. (2022, December 22). 8 Reasons Why Bob Chapek Was Fired At Disney . TheThings. Retrieved October 28, 2023, from https://www.thethings.com/reasons-why-bob-chapek- was-fired-at-disney/ Singh, S. (2020, December 5). How Robert Crandall Cut Costs At American Airlines In The 1980s . Simple Flying. Retrieved November 4, 2023, from https://simpleflying.com/robert- crandall-aa-cut-costs/

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