16 Brands Doing CSR Successfully - Anthony Nguyen

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Philip Pocock Catholic Secondary School *

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STRATEGIC

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Management

Date

May 30, 2024

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docx

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2

Uploaded by MagistrateTree7323

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CSR Activity Read the article “ 16 Brands Doing Corporate Social Responsibility Successfully” Please answer the following questions. 1) What does Corporate Social Responsibility (CSR) allow businesses to do? What does CSR help businesses do? Corporate Social Responsibility (CSR) enables companies to incorporate environmental and social factors into the way they operate and communicate with stakeholders. Businesses that participate in CSR efforts can positively impact society and the environment while also improving their reputation, brand image, and stakeholder relationships. CSR enables organizations to demonstrate their commitment to ethical and sustainable practices, attract socially conscious consumers, investors, and workers, and, ultimately, improve long-term financial performance and competitiveness. 2) What are some examples of CSR? Corporate Social Responsibility (CSR) includes a variety of programs that help society and the environment while also aligning with company goals. Corporate philanthropy includes donating to charitable organizations, implementing environmentally sustainable practices to reduce carbon footprint, volunteering or participating in educational programs to support local communities, promoting diversity and inclusion in the workplace, and ensuring ethical sourcing and fair labor practices throughout the manufacturing process. 3) Why do Millennials and Generation Z want to see more CSR? What trends are changing? Millennials and Generation Z are becoming more attracted to organizations that prioritize Corporate Social Responsibility, because of their increased knowledge of social and environmental issues. These generations prefer authenticity and purpose-driven efforts, seeking brands that share their beliefs and contribute positively to society. Furthermore, when these generations gain purchasing power, they shape market trends toward sustainability, ethical sourcing, and transparency. With increased access to information and social media platforms, Millennials and Generation Z are driving up demand for CSR, encouraging businesses to incorporate social and environmental responsibility into their business models to remain relevant and competitive. 4) List two companies/brands that are making a difference in their community or globally by partaking in CSR. Explain their actions in detail. Google is making a difference with its Corporate Social Responsibility (CSR) efforts, which focus on environmental sustainability, education, and economic opportunity. Google is using technology to solve global issues such as climate change and educational inequity through projects like Google Earth Outreach and Google for Education. Furthermore, Google has pledged to become carbon neutral and run its operations entirely on renewable energy, indicating its commitment to environmental care. Lego contributes to the community and the world through CSR initiatives centered on sustainability and children's education. Lego is committed to using sustainably sourced materials and providing joyful learning experiences for children all over the world through initiatives such as the
Sustainable Materials Program and the LEGO Foundation, emphasizing its environmental and social effects. 5) As an extension to Question 4, find your own example (not listed in the article) and explain how that company/organization is partaking in CSR. Toyota's Corporate Social Responsibility (CSR) initiatives have a significant global impact. Through programs such as the Toyota Environmental Challenge 2050, the company is committed to lowering carbon emissions, promoting sustainable manufacturing practices, and investing in renewable energy. Toyota's initiatives also include community development projects such as educational programs, disaster relief efforts, and measures to promote road safety. Toyota's incorporation of CSR into its core business operations not only benefits communities but also strengthens its brand reputation as a socially responsible corporate citizen.
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