Homework 1

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Arizona State University *

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309

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Management

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Jun 2, 2024

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docx

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3

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Homework 1 The company, Uber Technologies, Inc., was founded in 2009 by Garrett Camp and Travis Kalanick. Uber is a technology company that has revolutionized the transportation industry through ride-hailing services. Uber operates globally, headquartered in San Fransisco, California, and provides a mobile platform connecting drivers and passengers. Provided Services: Uber Technologies, Inc. offers ride-hailing, delivery, and other services, including bike and scooter rentals through its acquisition of Jump. Uber’s ride-hailing services include UberX for affordable everyday rides, UberPOOL for shared rides at a lower cost, UberBLACK for luxury rides, and UberXL for larger vehicles. Uber’s delivery services include UberEATS for food delivery, Uber Direct for package delivery, and Uber Freight for connecting truck drivers with shippers. Lastly, Uber has begun to expand into autonomous driving technology and air transportation with Uber Elevate. Processes: I believe the fundamental processes that support Uber’s services can be broken down into five different components: 1. Technology Platform – Uber’s mobile app connects drivers and riders efficiently using algorithms to match supply with demand. The mobile platform also handles ride requests, route optimization, fare calculation, and payment processing. 2. Driver Onboarding – Uber recruits and screens drivers through a detailed onboarding process, including background checks, vehicle inspections, and training on using the app and delivering quality service.
3. Ride Matching – When a rider requests a ride, Uber’s algorithm matches them with the nearest available driver. The app also provides real-time tracking of the driver’s location and ETA. 4. Payment and Feedback – The fare is automatically charged to the rider’s preferred payment method after the ride. The app then prompts drivers and riders to rate each other in hopes of them providing feedback that helps maintain service quality. 5. Customer Support – Uber offers customer support through in-app features, online help centers, and dedicated support teams to resolve any issues or disputes that may arise. There are options to either message support teams in the app or call the support center. Operations Strategy: Uber’s operations strategy seems centered on efficiency, scalability, and user experience, supported by data-driven decision-making and continuous innovation. Uber rapidly expanded to new cities and countries, leveraging its highly scalable technology platform, which involved adapting to local regulations and customizing services to meet local market needs. Data analytics also plays a crucial role in decision-making, with Uber utilizing insights to improve the user experience, optimize operations, and predict demand. These data-driven insights help in dynamic pricing, which adjusts fares based on real-time supply and demand. Additionally, Uber fosters a culture of innovation, investing in technological advancements such as autonomous vehicles, AI algorithms for better matching and route optimization, and expanding their services with things like UberEATS and Uber Freight.
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