LDR 535 Week 6 Rachel Miller
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Jun 22, 2024
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CHANGE MANAGEMENT PLAN FOR SAMSUNG
Rachel Miller
University of Phoenix
LDR/535
Dr. Renee’ Green
June 3, 2024
OVERVIEW
•Need for Change
•Impact on the Company
•Kotter’s 8-Step Change Model
•Sustaining Competitive Advantage
WHY CHANGE NEEDS TO OCCUR
To stay ahead in a rapidly evolving technological landscape and to address competitive pressures.
3
Market demands for innovation
Adapting to new market opportunities
Enhancing global competitiveness
Improving operational efficiency
GLOBAL IMPACT OF CHANGE
4
MARKET EXPANSION:
NEW MARKETS AND IMPROVED MARKET SHARE IN EXISTING MARKETS.
INNOVATION LEADERSHIP:
CONTINUED INVESTMENT IN R&D FOR TECHNOLOGICAL ADVANCEMENTS.
SUSTAINABILITY:
ADOPTION OF ENVIRONMENTALLY FRIENDLY PRACTICES GLOBALLY.
IMPACT ON EMPLOYEES
Skill Development:
Ongoing training and development programs.
Employee Engagement:
Enhanced communication and involvement in change processes.
Inclusivity:
Strengthened diversity and inclusion initiatives.
5
KOTTER’S 8-STEP CHANGE MODEL: STEP 1
Create Urgency
6
Strategy:
Identify critical areas needing immediate attention.
Tactics:
Conduct competitive analysis and market research to highlight urgency.
Rationale:
Helps in galvanizing employee support and motivating quick action.
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Select one or more options:
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4:10
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CHAPTER 3 INDUSTRY AND SECTOR ANALYSIS
ILLUSTRATION 3.2
Facebook's network fears
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(800m) and Instagram (400m). It seems they are well but it never managed to attract enough users. Many
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