Module 4 Case study

Ethical Considerations. Is it unethical for a U.S. company to choose export markets specifically for their lessstringent consumer protection standards? Why or why not?

Google eventually ended its self-censorship in China by shutting down its local servers and redirecting users to its uncensored services in Hong Kong. The Chinese government continues to censor and periodically restrict or block Google services and content in the mainland—to the frustration of international businesses, journalists, activists, and local students and academics. Decide whether it makes sense for Google to continue trying to provide free access to information and expand in China, having already tried the path of compromise, and explain your view.

Introduction of the (Zara company): FACTOR POSITIVE FACTOR NEGATIVE FACTOR ( OPPORTUNITY) + influence ( THREATS) + influence Political Factors Improving foreign trade policy:- Corruption:- Economic Factors Social factors Technological factors Environmental factors Legal factors

Well, before a deadly virus began spreading across multiple borders, a world defined by deepening interconnection appeared to be reassessing the merits of globalization. The United States, led by the unabashed nationalist Donald J. Trump, was ordered ed Multinational companies to abandon China and make their goods in American factories. Britain was forsaking the European Union, almost certainly reviving customs checks on both sides of the English Channel, while threatening to disrupt a vital trading relationship. A surge of refugees fleeing some of the most dangerous places on earth — Syria, Afghanistan, Central America — had produced a backlash against immigration in many developed countries. In Europe, it elevated the stature of extreme right-wing parties that were winning votes with promises to slam the gates shut. President Trump was pursuing the construction of a wall running along the border with Mexico while seeking to bar Muslims from entering the country. The coronavirus that…

Nestle baby formula is known for causing illness and infant deaths in poor communities in third world countries by promoting their infant formula products at the expense of breastfeeding. They have provided unethical marketing practices. Promotional campaigns of multinational corporations (MNCs) have exacerbated the problem of controlling the use of this potentially dangerous product by luring the consumer into the market.

What aspects of international marketing are most affected by political instability in a country? Describe the risk reduction process that some firms follow.

You are a strategist with a multinational company.  Your task is to develop a list that summarizes the implications of COVID-19 on international trade. Include: Three potential changes to trade policy that could occur as a result of the COVID-19 pandemic.

Religion can impact international trade in several ways. Religion is a cultural institution thatdirectly guides human behaviour. If a religion encourages production, hard work, andcommercial activity, it is likely to also encourage international trade. On the other hand, manyreligious cultures discourage the short-term “pursuit of happiness,” and this could suppresspeople’s desire to engage in short-term welfare-enhancing economic transactions. The relativestrengths of religion’s positive and negative institutional effects on international trade differfrom one religious culture to another because each provides somewhat different incentives forhuman behaviour. Nowadays, many firms produce and sell worldwide and employ workersfrom different nations. Religion is a factor in global economic growth, perhaps more so in theAsian Pacific markets. Successfully accounting for it requires a corporate culture capable ofengaging regional contexts where local elements such as religion can be like…

Discuss the Political, Economic, Cultural, and Technological challenges envisage that L'Oreal might encounter in entering the Chinese cosmetic international market AND which of those challenges would have the biggest effect on sales.

1. In the above case, had business ethic has been followed or violated?

1. What and who benefits from market integration? How could emerging economies and developing countries like the Philippines benefit from market integration, including increasing our participation in this global phenomenon? 2. What social and environmental safeguards should be developed and implemented in order to ensure that benefits of global market integration are distributed with greater equity and respect for local culture and environment?

M4

What does it mean by corporate controls versus subsidiary initiatives when pertaining to international trade?

An Indian FMCG major was planning to enter the Middle-East market to market its line of cosmetics and beauty products. It was advised by an international marketing consultant to understand the cultural environment prevailing in that region for developing its international marketing strategies. Why?

“Tourism should be banned in order to protect local environments, cultures and economies.” To what extent do you agree with this statement? Evaluate the impact of tourism in these three areas.Write up should be a minimun of 1500 words and it should contain references.

Can you help me answer this question please? How do multinational companies adapt their marketing strategies to different regulatory environments, and what impact does this adaptation have on their global success? Please it would really help me!  Thanks in advance

Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia.

Which one of the following is NOT a reason a company decides to enter foreign markets? A) To spread business risk across a wider geographic market base B) To build the profit sanctuaries necessary to wage guerrilla offensives against global challengers endeavoring to invade its home market C) To capitalize on company competencies and capabilities D) To gain access to more buyers for the company's products/servicesE)  To achieve lower costs and enhance the firm's competitiveness

14 - A transaction that is carried out across national borders to satisfy the objectives of individuals and organization is called a) Multinational trade b) O Global trade C) International business d) O Multinational business

Analysis of 'attitude towards government' to expand coconut products to Suriname from Guyana

NTRODUCTIONIn August 2013, New Zealand dairy giant Fonterra sparked a global food-safety scare when itadmitted there could be bacteria in one of its milk whey products that could cause botulism,a severe and often lethal form of food poisoning. The impact of the scare was unprecedented,causing the New Zealand dollar to drop sharply, and prompting a wave of panic that saw Chinaand several other major markets block all dairy products from New Zealand. As Fonterra wasthen Danone Nutricia’s main supplier of whey powder, several Danone Nutricia’s Karicareinfant formula products were falsely implicated in the scare, prompting the company toinitiate a series of product recalls across international markets. The botulism scare turned outto be a false alarm, but the reputational and financial damage inflicted on Danone Nutriciawas immediate and severe.Weber Shandwick was tasked with guiding the communication programme, which requiredeffective information gathering, continual situation analysis…

Critique the statement by Lord Robertson “Globalization will make our societies more creative and prosperous, but also more vulnerable”.