Case study 17-1

Their board of directors in 2014 was delighted with their cash flow and profits. However, they were concerned about future growth because of changing diets of many consumers who had become more concerned about consuming milk-based products. The company had already added low-fat versions of the major products but the board members were concerned that this would not be sufficient to sustain their growth and profits.  Some possibilities that were suggested for consideration included (1) setting up a new company to produce non-dairy-based products such as almond milk and other alternatives to cow milk. All the new products would have a healthy “spin” such as the White Wave company; (2) market expansion of their existing product lines into Mexico and Central America; (3) expanding their current product offerings by adding ice cream,  high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one or more of these alternatives. 1. Evaluate all…

Regarding Imprelis product, How should DuPont address their customer’s fears and minimize the impact of the crisis for everyone concerned such as the emerging power of stakeholder controlled social-media; the anticipation of opposition from different stakeholders; the economic costs involved; and the potential damage to image and viability of the corporation?

Review the Amazon case study that opens the chapter and also read the complementary chapter excerpt from Galloway's analysis of Amazon's rise to dominance in e-commerce (see "Amazon" reading posted to Blackboard)From this case, identify two or more key terms and concepts covered in the chapter, including but not limited to mission statement (61), competitor analysis (66), competitive rivals, and/or market share (66). Then, explain two or more examples that illustrate how changes in the legal/political, economic, technological , social cultural, and/or competitive environments aided in shaping Amazon's strategy for success in retail. Please reference the Galloway book selection on " Amazon" at least twice in your considerations how the shifting environmental factors informed Amazon's marketing strategy .

Identify the marketing problem identified

Walgreens took a majority stake in Alliance Boots, aEuropean pharmacy retailer, for more than $6 billion. Whateffects will this partnership have on the company’s e-commerce strategies?

Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?

What is music sponsorship? Why did Converse leverage it? Was music sponsorship an appropriate marketing strategy for Converse? Why or why not? Please no plagiarism.

please refer the below case link and solve the questons https://www.scribd.com/document/360480894/Caso-The-Rise-and-Fall-of-BlackBerry Porter’s 5 forces modelfactors 1. Bargaining Power with respect to New Entrants•Economies of Scale•Product Differentiation•Capital Requirements•Switching Costs•Access to Distribution Channels•Cost Disadvantages independent of Scale•Government Policy 2.Threat of New Substitutes•Availability of substitutesthat can perform same or similar functions•Potential returns of an industry in terms of profits•Ability of the company to charge higher prices 3.Bargaining Power vis-à-vis Competition: •Numerous or few equally balanced competitors•Slow industrial growth•High fixed or storage costs•Lack of product differentiation•Industry Capacity•Diversecompetitors•High strategic stakes 4.Bargaining power of Buyers (Customers)•Availability of Choice to Buyers•Large number of customers•Product is very important to customer•Dependency on distributors•Buyer information…

5. Crowdfunding platforms, such as Kickstarter or GoFundMe, allow startups to access many different investors who may be able to contribute only small amounts in return for relatively small rewards. In the case of the iBackPack, those providing funds through Kickstarter were largely unaware of the company's postfunding operations (or generating funds after the investment, using the investment to make more money instead of using the investment to improve on the product). A. How did the lack of oversight harm investors? B. How might this situation have been different if a single angel investor (high value) had been involved?

Suppose Nike’s managers were considering expanding into producing sports beverages. Why might the company decide to do this under the Nike brand name?

Assume Suresh owns a small hotel catering to foreign travelers. It had been a profitable business prior to the COVID-19 pandemic. However, the COVID-19 epidemic and the subsequent lockdowns forced him to close the business, as the pandemic dealt a significant hit to the tourism industry. Suresh, on the other hand, intends to launch his business once the situation stabilizes. As a result, he wishes to seek your assistance in analyzing the marketing climate prior to restarting the firm. As such, you are expected to analyze the present marketing climate and explain the causes and forces to which he should pay special attention during this period of uncertainty. (1000 Words)

GCU’s statement on the Integration of Faith and Work states that “Our work within the world matters to God and our neighbors, and that we honor God by serving others in ways that promote human flourishing.” Select a company that demonstrates ethical behavior, social responsibility, and environmental sustainment. How does the selected organization promote human flourishing? What role does innovation and leadership play in strategic management? How does this contribute to an organization’s ability to achieve and sustain competitive advantage? Provide an example and rationale.

Use the Internet to find and report on three companies that have codes of ethics on their websites. What is the code of ethics of each company? Does the company provide a list of values? Does it outline an ethics policy with respect to hiring, the environment, social responsibility, or other ethics topics? Write a summary of each company’s code of ethics and any values and ethics policies. Be sure to cite your sources appropriately, make a comparison table in Microsoft® Word. Change the orientation to landscape.  Create a column for each company and a row for each question to be answered (for example, "Does the company provide a list of values?").  Add a column for your comments and opinions, comparing and contrasting the codes of ethics for the companies.  There is no right or wrong answer, but justify your opinion based on your core values or the ethics represented by other companies.  Change margins, fonts, and font sizes as needed so your table does not exceed two pages.

Using the case above, you are required to conduct additional research and write an essay discussing Electronic Commerce (e-commerce) in the time of Covid-19. Your answer must include the following sections: 1. Introduction 2. Discussion: i. Discuss the concept of e-commerce. ii. Analyse the expansion of e-commerce during covid19 (at least three key points). iii. Do you think businesses should grow eCommerce even after the pandemic? a. Support your stance with at least three well-researched arguments. iv. Some businesses do wish to implement e-commerce, especially during this time of COVID19 Pandemic, but they worry about security issues. Advise on the security threats (at least three key points) that businesses and customers worry about and provide measures (at least three key points) organisations can take to manage these threats. (at least two key points) 3. Conclusion In conclusion, look at the major role played by e-commerce during Covid19 and advise on the effectiveness of…

Describe how Uber’s business model works and the role technology has played in its success. What are the arguments for banning these types of businesses? What are the arguments for defending them?

MANA 3325 ENTREPRENEURSHIP - Successful Launching New Ventures 5th edition Chapter 3: Feasibility Analysis and Chapter 4: Developing a Business Model Question 1:  Describe the purpose of feasibility analysis. When should a feasibility analysis be conducted relative to opportunity recognition and the development of a business plan?

The marketing management of McDonald's restaurants has asked you to analyze the aperture opportunity for its breakfast entrees. What kind of analysis would you present to management? What recommendations could you make that would expand the restaurants nontraditional, as well as traditional, media opportunites.

Since Uber is using a disruptive business model and marketing strategy, what are the risks that thecompany will have to overcome to be successful?

https://multimedia.3m.com/mws/media/1691941O/2019-sustainability-report.pdf 1. Consider all the different stakeholder engagement techniques and strategies that the company is employing. Critically evaluate the usefulness of these techniques and strategies. 2. What is your personal view of the company’s success in discharging accountability to society and behaving as a socially responsible company?

i. Businesses are influenced by various forces that exist within the external business environment. Given knowledge of the Remote External environment, conduct a detailed PESTLE analysis of a named Ghanaian company; clearly identifying its Opportunities and threats. For each segment, demonstrate how you scanned, monitored, forecasted and assessed that segment towards identifying the opportunities and threats exposed to your identified organization. ii. With reference to the COVID-19 pandemic, describe how the strategic position (SWOT) of the named company in (i) above has been affected. iii. Describe any two (2) innovative strategies that the company would employ to appropriately respond to the repercussions of the pandemic.

Do you agree or disagree with the authors' point NOT to put a Digital Expert In Charge of Your Digital Transformation?  Why?   Who would you select: William, Sarah, or Sophia? Hint: Choose William Use this link to answer the question: https://hbr.org/2019/08/dont-put-a-digital-expert-in-charge-of-your-digital-transformation

When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?

Add more to this paragraph  Amazon Business's economic impact on businesses is notable. Through Amazon Business, small and medium-sized businesses have access to a vast customer base, which can help them expand their market reach. Economically, Amazon has played a significant role in shaping the e-commerce industry and has contributed to economic growth.Additionally, Amazon offers competitive prices and excellent customer service, which can help businesses save costs and improve their efficiency. However, Amazon's dominance in the e-commerce sector has led to the displacement of traditional retailers, affecting their economic viability. This has led to concerns about the concentration of market power and the potential negative impact on small businesses, which could negatively affect the economic pillar of sustainability. Additionally there are also concerns about Amazon's market monopolisation and the impact this may have on smaller businesses. Therefore, responsible management…

What are the ramifications of Facebook's struggle with Apple? What are some of the other issues plaguing Facebook?

Why would Xerox be concerned about its name becoming generic?

What were the facts and solutions for the article - Monster: Reinventing the Energy Drink Market from Harvard school of business

1. Answer the following. • Discuss the growth of the market for 7/11, specifically in the Philippines. Cite situations in the growth of their market. • Discuss the digital transformation of 7/11 in the Philippines. What are the situations to prove this?

Explain the benefits the company (Bank Dhofar) is getting or beneficiaries are receiving by implementing Islamic principles and approaches in the company Guideline: you explain how Islamic principles and approaches of the company are benefiting the customers, employees, society or other stakeholders. Your answer may include who is getting the benefit and what are the positive results?)