Curriculum Approach Presentation

What is the marketing term for how consumers perceive themselves?   Question 9 options:   a)  Consumer concepts   b)  Individualized perception   c)  Consumer perception   d)  Self-concept

Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?

how to create customers for a skin care product of your choice and illustrations to support suggestions:

Which of the following describes human wants that are backed by buying power?    Question 13 options:   A)  Opportunity   B)  Demand   C)  Supply   D)  Search

Which of the following can be categorized as a good? A) Financial advice B) Digital music C) Air travel D) Life insurance E) Shoes

Which of the following is NOT a part of a customer-driven marketing strategy?   Question 10 options:   A)  Positioning   B)  Referencing   C)  Segmentation   D)  Targeting

✪ Conclusion (100 words) R -0- F5 Summarise the legal and social influences Summarise how legal and social influences impact acquisition and maintenance Summarise the importance of responding to influences for successful HRM % 5 T N F6 + 6 F Y & 7 F8 U * CO 8 F9 W G Request edit access ر F10 ( 9 F11 O 0 22°C ^ F12 € P L13 Yoga Home { + 11 [ ENG End Insert 10:44 CH 08/03/202 } Sho ] D Ba

A true marketing decision support systems (DSS) should be answer choices flexible discovery-oriented interactive accessible All of the choices describe true marketing decision support systems.

Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for?

1. Give your own example of for the following Positioning Strategies. • Product Attributes • Usage Occasion • Classes of Users • Against a competitor • Away from the competitors.

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Q.1. Which concept of marketing focuses on availability and affordability of a product?(a) Production concept(b) Product concept(c) Selling concept(d) Marketing concept.

Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?

Q1/ Talk in details about The hierarchical organizational structure of school in MIS

Question 6 Which types of exposure strategy (intensive, selective and exclusive distribution) would marketers most likely choose for the following products and state the reason for each? a. Maserati car b. Coca Cola c. Dyson vacuum cleaner d. Maggi instant noodle e. Dutch Lady Milk f. Iphone

Please do not give solution in image format thanku

solve all mcqs write only answer Question 3 The organizations that are willing to create their monopoly in the market follows _______ approach.     Institutionalism     Zero sum approach     Population Ecology     Collaboration   Question 6 Assume that you and your three other team leaders are attending a meeting in which the consultant is advising you to make certain corrective measures in the first step of change management program. Which type of consultation is this?     Process consultation     Focus-group     one-to-one     one-to-many

a. State three research question about product quality, price and promotion on customer buying action. b. Explain summary of the influence of brand perception on customer buying action.

What is the reflection of a brand to the consumers?  *ESSAY TYPE*

3.2) Differentiation between functional and dysfunctional conflict with examples.

Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvem

RM1    5. What is positioning? a brand’s value proposition? What are the major positioning methods?

How is ZOMATO doing in customer satisfaction. Brief Points

Research topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. What are the pros and cons of this topic?

Question 15 (1 point) Which of the following is not included in the Consumer Decision-Making Process? a Information Search b Buying Behavior C Postpurchase Evaluation d Problem Recognition Review Answers Support | PowerSch

Please do not give solution in image format thanku Which of the following can be categorized as a good? A) Financial advice B) Digital music C) Air travel D) Life insurance E) Shoes

Describe the following appraisal methods:   ( i ) MBO (ii) Essay (iii) Critical Incidents (iv) BARS (v) Graphic Rating Scale

Which of the following is the most common topic addressed in preretirement counseling? A) leisure time optionsB) investment planningC) psychological concernsD) second career optionsE) Social Security benefits

28. What is ambush marketing?

What are the: • problem recognition, • information search • alternatives evaluation • purchase decision • post-purchase evaluation in simple terms? Expound each.

How would you determine the best product position for the following? a. A brand of tablet computer b. A cell phone targeting children c. A local animal shelter d. A line of power tools targeting women e. A brand of toothpaste

Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making. Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.) Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies. Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.