BSBPMG538 Project Attacko
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BSBPMG538 Manage project stakeholder
engagement
Otgonbaatar Damdinragchaa
Project.
1.
List four (4) forms (levels) of engagement with stakeholder.
Informing/updating stakeholders
Low-Interest/low-Influence stakeholders are the group that needs to be at the minimum level
of engagement.
Your job is to push information to them and keep them informed. The onus is on them to read
what you publish.
Post relevant information for them to digest and that they know where to find it:
1. Social Media Corporate Pages. Facebook, Twitter, LinkedIn, YouTube, etc.
2. Press Release Outlets. If you use an agency to do your press releases, these stakeholders
must be informed about how to find them. If you do it internally, a link to an announcement
should be pushed to them.
3. Project blogs and company blogs. Show them how to subscribe to the RSS feed
so that the notifications of new content send an automatic notification.
4. Corporate websites. Your project should have a dedicated web page.
5. Digital newsletters and emails. They should be on the distribution list.
Consulting stakeholders
High-interest/low-influence stakeholders should be connected to everything you’re doing for
the low-Interest/low-influence group as a starter.
Beyond that, some additional consulting resources need to be put into play. You need to
demonstrate consideration for their high level of interest regardless of their lack of influence.
Set up online discussion forums for these stakeholders to participate in if they have
questions or feel the need to respond to other issues being discussed in the forum.
This provides a path for ideation as you deal with important issues.
Use E-polls and online surveys to gauge their reactions to changes in the projects as
announced in the digital media. The responses they provide must be analysed and
catalogued for future reference.
Collaborating with stakeholders
These are the bread and butter of your engagement. The collaboration process involves
the high-interest/high-influence stakeholders of your project and you must treat them as part
of your team.
Review the project risk register in real-time. Make it available as a shared file and
make sure they are notified every time a change is made.
Involve them to co-author relevant process documents.
Invite them to provide guest posts to your project and company blogs. Take it to the
next level by developing a list of topics that might be well-suited to the specific
interest they have in your project.
Use them as your pseudo-board of directors for the project team management. Share
cost, schedule and performance concerns with them and get their feedback and
suggestions.
Give them a corporate email tied to your project and make sure they are on the
distribution list for important information that will serve as a heads up for pending PR
announcements and major project announcements.
They need to be part of your internal project management communication channels. If
you use a project communication tool like Slack, they should be on it. If you are using
a formal task management tool, they should be invited to each task list and given
work to accomplish as part of the project schedule.
2.
Describe five (5) stakeholder engagement methods.
1. Survey Your Stakeholders
While your staff holds relationships with lawmakers through formal lobbying and advocacy,
your stakeholders likely have existing personal relationships with legislators that you may not
be aware of. Perhaps they went to college together, were neighbors growing up, or their kids
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