Executive Summary

Explain how EACH the below Products and Services Offered can be implemented through FORWARD INTEGRATION  MARKET DEVELOPMENT  Electric Vehicles (EVs): Earthure plans to introduce a wide range of electric vehicles, including sedans, SUVs, and combat cars, to reduce reliance on fossil fuels. Target Market: consumers seeking eco-friendly transportation options, environmentally conscious individuals, urban commuters, and businesses striving to decrease their carbon footprint. Charging Infrastructure Solutions: EARTHURE will provide charging infrastructure solutions for homes, businesses, and public areas.   Target Market: Municipalities seeking to expand EV infrastructure, homeowners with EVs, and businesses seeking to offer charging services to consumers and employees. Battery Swapping Services: EARTHURE will provide battery-switching services to alleviate range anxiety concerns. Patrons have the option to exchange drained batteries for fully charged ones at certain…

Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Question:   New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation…

Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Question:   New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation by…

Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.   New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation by…

Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.   Here are some different accounts of GAP’S  brand   https://drive.google.com/file/d/1YmoFEsw3lFYwshkNjm5_cwj2ih6X969t/view?usp=sharing…

Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.   New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation by…

Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.                 Here are some different accounts of GAP’S  brand   https://drive.google.com/file/d/1YmoFEsw3lFYwshkNjm5_cwj2ih6X969t/view?usp=sharing…

2A Tesla's vision is to "create the most compelling car company of the 21st century by driving the world's transition to electric vehicles," while its mission is "to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible." Taking this vision and mission statements, develop a 'Hierarchy of Plans' for Tesla.

UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4) How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability? What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits? What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?

Develop the market entry strategy of an American company for new cloud business in Mexico. The name of the new business is MexiCloud. Service/Product/Idea: A tech company in Mexico that helps small and medium-sized businesses with cloud-based solutions. MexiCloud Solutions offers a comprehensive suite of cloud-based solutions tailored specifically for small and medium-sized businesses (SMBs). The product empowers SMBs to seamlessly transition into the digital age by providing secure, scalable, and cost- effective cloud services. Whether it's data storage, backup, computing power, or software applications, MexiCloud Solutions offers a versatile and user-friendly platform that simplifies technology adoption. With a focus on local expertise and global competitiveness, each network computing product enables SMBs to leverage the full potential of cloud technology, driving efficiency, growth, and competitiveness in today's fast-paced business landscape.   Select one of the following options…

Scenario You work as the chief supply-chain officer at the large international corporation, NationaliTeas. NationaliTeas manufactures and sells tea worldwide. Its motto is “Keeping people and their taste buds awake (when they want to be awake).” Its mission is “Make the world more awake through rejuvenating and refreshing beverages and sustainable practices that uplift workers, communities, and souls. The company would like to establish an operational goal of having your corporation apply for a B Corp Certification within the next two years. 1. Based on the company evaluations for areas in need of improvements and strengths, propose four high impact initiatives to help strengthen the corporation's commitment to people, planet and profit.  2.Describe the organizational benefits of each initiative, specifically noting the expected positive impact of completing each. Examples of positive impacts include better alignment to the organization’s mission, vision, and culture statements; 3.…

3 year objectives of apple company from the year 2020 to 2023

Provide your opinion on Airbnb’s information technology strategy for short-term, mid-term and long-term range planning.

Case One: Facebook Moves into E-Commerce On the social networking site Facebook, users create profiles that allow them to connect with friends, organizations, and companies through posts and ads that appear in their personal News Feed as well as through Pages that are designed to help organizations and companies connect with interested users. And with more than 1.4 billion active users, including 900 million who visit the site every day, Facebook represents a huge potential online marketplace. Over the years, Facebook has experimented with many different features designed to help marketers connect with prospective customers—from banner ads to sponsored links to highly visual engagement ads that allow advertisers to show several clickable images or videos within a single News Feed ad. Although Facebook has incorporated ads for some time, it is now focusing more intently on tools that make it easier for customers to purchase something immediately based on an ad they see—ideally, all…

Proton Holdings Berhad (Proton) is a Malaysian-based company that conducts vehicle engineering, research and development, manufacturing, distribution, sales and after-sales services of motor vehicles. The company also manufactures automotive components, provides engineering consultancy services related to motor vehicles, and property development. One of the important strengths of Proton is reputation or strong brand image due to the long years it had stayed in the automobile industry. Because of that, the Malaysia people become familiar and loyal to the brand, aside from the fact that Proton had become the national car brand in the country. Due to that, the car manufacturer has a strong support or back-up from the government which is consider as an important entity in any business environment. Above all, Proton has manufacturing capabilities at Tanjung Malim to consolidate all models, as well as the existing tariff structure. There are different weaknesses must be improve in order to…

Proton Holdings Berhad (Proton) is a Malaysian-based company that conducts vehicle engineering, research and development, manufacturing, distribution, sales and after-sales services of motor vehicles. The company also manufactures automotive components, provides engineering consultancy services related to motor vehicles, and property development. One of the important strengths of Proton is reputation or strong brand image due to the long years it had stayed in the automobile industry. Because of that, the Malaysia people become familiar and loyal to the brand, aside from the fact that Proton had become the national car brand in the country. Due to that, the car manufacturer has a strong support or back-up from the government which is consider as an important entity in any business environment. Above all, Proton has manufacturing capabilities at Tanjung Malim to consolidate all models, as well as the existing tariff structure. There are different weaknesses must be improve in order to…

New Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million.  Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…

New Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million.  Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…

New Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million.  Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…

New Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million.  Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…

(CLO1:  Develop a good understanding of concepts, theories and practical issues involved in the development, adoption and implementation of strategies at the strategic level of business organisations) HappyFresh has collaborated with many businesses during its seven years of operation in Malaysia but it seems that alliance was not enough to keep the company afloat. Based on your internal and external analysis of the business in Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool. TOWS analysis

What is the Value Chain Analysis (Primary Activities and Support Activities) of Tesla?

We have selected Mica, a franchise group specializing in home renovation and DIY supplies, to analyse and propose strategic innovations that could enhance its market position and operational efficiency. This document outlines three potential innovation strategies designed to bolster Mica's competitiveness and address both market and social empowerment needs in South Africa. Launching an E-commerce Platform Overview: Despite the proliferation of online retail, Mica lacks an e-commerce presence, which is a significant gap given the digital engagement of its competitors like Builder’s Warehouse. Establishing an online store would align Mica with current shopping trends, enhancing accessibility for customers preferring online transactions. Benefits: Expands customer reach beyond physical stores. Provides convenience and accessibility, meeting the expectations of modern consumers. Potential to increase sales and customer insights through data analytics. Challenges: Lack of comprehensive…

Walgreens pharmacy began in 1901 as a single store on the South Side of Chicago and grew to become the largest chain of pharmacy retailers in America. Walgreens was an early pioneer of the “self-service” pharmacy and found success by moving quickly to build a vast domestic network of stores after World War II. This growth-focused strategy served Walgreens well until the beginning of the 21st century, by which time it had nearly saturated the U.S. market. By 2014, 75 percent of Americans lived within five miles of a Walgreens. The company was also facing threats to its core business model. Walgreens relies heavily on pharmacy sales, which generally are paid for by someone other than the patient—usually the government or an insurance company. As the government and insurers started to make a more sustained effort to cut costs, Walgreens’s core profit center was at risk. To mitigate these threats, Walgreens looked to enter foreign markets. Walgreens found an ideal international partner in…

The article above states: “There are four main enterprise applications: enterprise systems, supply chain management (SCM) systems, customer relationship management (CRM) systems, and knowledge management systems (KMS)”. Describe FIVE (5) benefits that a business would gain by merging customer relationship management (CRM) with artificial intelligence (AI).

STC, in partnership with Nokia (a leading 5G technology provider), has developed a new technology to increase the range of its 5G network coverage. This means STC needs fewer 5G towers to reach the same number of customers as competitors. What business-level strategy is most appropriate to profit from this technology? Justify your choice

Analyze the competitive advantages and disadvantages of each company's offerings and provide recommendations for each company on how they can improve their product and service offerings to remain competitive in the market. $$$$$$$$$$$$$$$$$$$$#@!!@@@#####

Coca-Cola is a well-established consumer products company with a strong position in the global market The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola's history in light of the statement that "generating a steady stream of new products to market is extremely important to competitiveness." Does Coca Cola's success disprove that statement? Is the company an exception to the rule or an example of its application?

Strategic issues behind the failure of Nokia company? Please explain briefly.

Explain how the decision to adopt AWS cloud from Sunlife could support its digital strategy?https://www.itbusiness.ca/news/sun-life-chooses-aws-as-its-cloud-tech-provider/119336Article talking about Sunlife choosing AWS cloudhttps://smith.queensu.ca/_templates/documents/it-forum/digital-strategy.pdfUnder the headline "Supporting Digital Strategy", could find information to help

explain the way in which relatedness informed TomTom's post 2008 strategy? Were there alternative strategies open to TomTom post 2008?

How can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?

Market Entry Strategy Entry Mode Selection: Based on your analysis, select the most suitable combination of market entry modes for CleanTech Innovations Inc to enter the target market and the associated countries (minimum 3 modes). Options must include, as discussed in the course, exporting, wholly-owned subsidiaries, and strategic alliances. Latin America (e.g., Brazil, Mexico, Colombia): Emerging market with increasing interest in technology and sustainability, but political and economic risks that could impact business stability., hence you will include at least 1 mode of entry (that is minimum 3 modes as stated in the instructions) for each of the bracketed countries in the Asian market.Rationale for Entry Modes: Justify your choices by discussing based on the analysis of risks and benefits of the chosen modes. Discuss with relevant support how the chosen mode will enable the company to build a strong market presence. Partner Selection (if applicable): If selecting a strategic…

Alfa Romeo (a car brand purchased now by a Chinese firm) wishes to enter the American market. Give examples of objectives and tasks for this new venture to enter the American market, and illustrate how this can lead to a formulation/development of an Integrated Marketing Communications budget.